Nowadays, it’s accurate to say that content marketing is not just a one-way conversation. To receive, we need to give as well. It’s all about building a community and relation with your audience and positioning yourself as a trusted advisor instead of a self-absorbed promoter.
It’s been proven that distribution of useful information by the companies are more likely to attract visitors to their website. If done right, it can increase your sales, establish you as an authority in your industry and also help you to reach new markets. However, sometimes it is noticed that shortage of time or insufficient knowledge or ideas are the sole reasons for poor quality content sharing. So while writing you need to understand that customers rely on your words, and inappropriate content will harm their belief. Whether you believe or not, a well informative content empowers your customers, and at the same time, it is one of the most cost-effective ways to promote your business and establish yourself in the industry.
Here are a few tips how you can make your content more professional and beneficial to your customers:
Take yourself to the customers’ level
Before releasing your content, think about the stats and facts from your customers’ point of view. Understand what information they need from you, write for them. Your content must have the essential information and data about your organization or the industry you are in. The information you share should quench their thirst for good content. Fresh insights from the industry mentioned in your content will keep your customers updated and will help you to build a relationship.
Keep your content original
People love to trust what is published online. So try to spread the message what is genuine. Whatever the matter of the content is, great and original content make a better website. It also improves your site’s ranking, which can have a very positive impact on your business. Posting quality content regularly goes a long way with Google and your visitors.
Add value to your content
Make the content informative so that it adds value to the reader. The content should be easy to read and understand. For this, you can take help of infographics. Publishing your content via infographics will enable the readers to absorb the data easily. While sharing content keep in mind that it should be sharable. Contents in the form infographics are easily shareable on the social media platforms. Maintain creativity in your content by writing on different topics for different group of people. This will keep the readers’ interest intact.
Length of the content
As such, there is no limitation of writing business contents. There is nothing like that longer articles are better than the shorter articles. However, minimum 400 – 500 words are recommended for shorter posts. Sometimes it is wiser to post short yet useful contents regularly instead of posting long articles after long gaps. Depending on the subject matter and the facts your content can be longer or shorter. Longer content can have 1500 or more words.
Make the content attractive
Writing good content and posting them is not enough. To make your content successful and draw the attention of the readers make it interesting. Use colorful graphics that are relevant to your content. Mention links of your website or your social networking site where you have shared your business or personal activities. Sometimes, instead of sharing boring company information, let people know something personal about you or share humor. Readers love to know more about the business owner, so take this opportunity.
While forming the content remember that thousands of readers are going to read it, and they will take actions on the basis of the shared information. So the provided information should be correct and accurate. Verify the sources of the data and statistic that you are stating. Any wrong information can cause damage to your company and ruin your personal reputation.
Presentation of the content
A good beginning makes a good ending. So, to take your readers to the end of the article, you need to start the writing in an engaging manner. Put forward some question, leave the hints that the answers are given at the end so that people do not leave in between the article and go through each sentence of the post and feel it worth reading. Also, you can put your sentences in points, use pictures, videos, or diagrams, so that they can help illustrate your points. Pictures and diagrams enhance the reading experience.
Apart from all the above tips, to keep your readers stay at your piece of content, you need to make your site run fast, make it responsive, quick to read and navigate, and visually pleasing. Inspire your reader, give them feeling of discussion and sharing after going through the content. The more share of the content, there is more potential for success in your business.
Try these tricks and let us know your experience. And if you have anything to add on, please share it in the comments section below.