If you are a start-up or a small business owner, social media is the right place to create connections and increase Leads and sales.
Twitter is one of the most important parts of sales process is to know the prospects of your business and to build relationships. Today, owing to the availability of multiple social media platforms, building relationships with consumers has become a cakewalk for the Marketers. A little bit of extra effort makes out the ways with which you can increase your followers and turn them into customers.
Let’s see how one of the leading platforms, Twitter, can help you augment your business.
Enhancing your reputation is a must. The fundamental commandment for Twitter is to build and develop your own web presence before you start tweeting. Building up means creating slick landing pages that draw the eye, but it also means building more “doors” into your site, giving customers online options for seeing more and getting to know your brand with a simple website navigation.
For a brand in order to be successful, firstly its core philosophies (such as its mission statement and values) must be identified. It’s also important to determine the brand’s value proposition to the consumer. This is the foundation of building a brand that truly represents your organization.
#Build your profile
First, comes establishing your profile. A simple yet communicating profile can do you wonders. While there is no rigorous way to use the Twitter platform, you can develop your Twitter profile visibility by integrating your company logo, slogans, a short description of your job, and other items like trademarked product names. This goes a long way towards building your Twitter presence and helping you accomplish more when you actually tweet.
Using Twitter Search is very helpful for gaining followers. Get connected with industry influencers and build relationships with prospects. Develop content (as content marketing is on high-fly now) about your product and service, publish them and share valuable and substantial credibility assets.
Twitter is a preferred media platform for promoting content. The continuous flow of quality content will feature you as an expert in your field. The more you can show up your capability, the more follower you can make, and that leads to more potentials to generate leads who can become clients or referral sources.
Hosting Twitter Chats has always been a very useful way to generate leads. You just need to provide some details about your company and business online. Just like other social media platforms, Twitter can facilitate central forum-type activities where people give input and feedback about your brand.
Having conversations with your followers proves to be beneficial. You can interact with some of the followers of your Company. While chatting with your audience listen to them, give them the space to express their feeling and then reply thoughtfully.
This builds a good brand image which in turn helps to generate business.
You should showcase your brand’s creative elements online. “A brand’s visual vocabulary will be reflected in your colors, fonts, logo and overall style,” says Raquel Baldelomar.
Twitter is the most effective platform to make advertising of your company. Having a unique caption is a must if you want to highlight your brand. A good caption never means something very subjective and lengthy. Rather, it should be descriptive, short and to the point.
Being a part of digital marketing, advertising your company profile or your company specific tweets would help you to help you reach the potential customers who might not yet be aware of your brand or your offerings. Do, what makes you different from other marketers, do something better than others, even for that you may have to spend some dollars, don’t go back foot if it is so.
Make your advertisement contents and posts customized and more attractive using visual graphics or animated videos. Every marketer and social media users are competing to catch the user’s eye. The more optimized your post is for a particular platform, the more effective your social media promotion will be.
#Use Twitter Coupons
Make your deals exclusive by offering twtQpon. twtQpon provides the advantage of generating three types of online coupons (percentage online, money discount online and free product in-store) to match your requirement. This opportunity helps in boosting your product sales in social media. The biggest benefit of twtQpon is that customers can redeem the coupons both online and offline.
#Be There at the Moment
One thing which online marketers often neglect is the time at which they are sharing the post and contents. Though this tip may seem like common sense, many content marketers overlook this simple concept. For maximum engagement, the content you’re sharing needs to reach as many people as possible. So you have to go where the crowd is- and when they are online and active. Then you can compile a posting schedule to ensure you post during a certain time of the day.
Every company has its blog. Putting up a link to your blog in your tweet helps you to communicate the company idealisms and policies to the viewers.
# Use of Hashtag
Hashtag (#) is one of the important features that made Twitter more successful. As Wikipedia says “A hashtag is a type of metadata tag used on social network and microblogging services which make it easier for users to find messages with a specific theme or content,” proper use of hashtag will help the audience to find you out with more ease.
#Be Creative and Interesting
To draw the attention of your followers, it is important to make your tweets creative and interesting. People are more tend to run behind which is not common, and they enjoy the journey of understanding while going through the creative and thoughtful creation. The mere plain text will make them bore and may unfollow you, but a touch of intelligence, humor or sometimes much serious content will keep their interest intact. Apart from fun and humor, also, provide valuable information to the audience to make them back to you.
#Value Your Followers
Keep a note of your followers’ comments and replies. Do not neglect their opinion. Based on their feedback you can improve your product and services which will reflect in your next campaign. This will make your followers feel important for you and they will be able to relate themselves to your business and branding. In this way, your branding will be spice up without further extra cost.
#Be in the Trend
Twitter is most potent among all the social media platforms to raise your voice and standout. Twitter is the place where every marketer tweets their each update to get noticed. The ‘fast’ nature of Twitter helps to get followers’ response more actively and speedily. As you are using hashtags in your tweets, it is easier for your followers to track you and reply you back instantly. So, you never feel like left behind while using Twitter as your media support.
Statistics, that will convince you why people love Twitter-
- A whopping 310 million daily people are active users on Twitter.
- 65.8% US Companies with 100+ employees use Twitter for marketing.
- 92% Companies Tweet more than once a day.
- The last two years have seen a 2.5x increase in customer service conversations on Twitter.
- Companies using Twitter for customer service see a 19% lift in customer satisfaction.
Twitter is the prime example of how sales people are working smarter, not harder, in the 21st century. Instead of a schlepping door to door, with the help of social media platforms, you can simply build the digital platforms where people come to you and get to know your whereabouts. Through the magic of consumer-directed tech tools, you’re sitting back and collecting credits to your quota, without any further direct participation.