Have you noticed recently that videos are the most powerful advertising material for the marketing agencies?
Yes, video is a powerful tool to capture interest, and its ability to communicate a brand story or to circulate important message is more vital for a company’s growth.
But, not every video has the same impact on the audience.
Here is the analysis how modern society consumes video animations –
- 65% viewers watched videos of Article or Blogs
- 37% viewers watch gaming videos
- News and Sports videos receive attention of nearly 20-25% viewers
- And most importantly, entertainment videos are viewed by the highest number of viewers, almost 150%.
Actually, videos market your brand with more than just an idea. A video is the corporate branding that is being framed in top channels, and media platforms and these stats help to create the right kind of video.
A study has shown that people watch and share animated videos more compared to other videos and that is the reason more and more businesses are adopting animated explainer videos to make their digital marketing success. Animated videos help business users create professional animated videos both as new marketing content and tutorials for customers
Why Use Animated Video?
It’s no more a secret that animated video is quickly becoming the most powerful and effective marketing tool for online businesses. Whether it is a 30 sec clip of an explainer video of 2 minutes, animation brings your concepts and ideas alive. Through compelling stories, you can convey your message and help your audience to grab the attention.
Animated video is simple and easy in nature to understand, it increases the cognizance of products and services among the customers. Customers who make purchases after watching videos are 57% less likely to return products and lodge complaints. Further, Statistics shows 65% of people who visit company’s website and watch videos, make a purchase shortly after viewing the video.
Animated videos are such a medium that your audience will surely stop by and have a look to get the product understanding. As business videos are the thoughtful product of solution to any problem, instruction manual, a guide, a process or company history; they appeal more to the audience. Many think that animated videos are only meant for kids, but the fact is adults too love the presentation, creativity, and the touch of technology that significantly affect the target audience.
People like moving objects more than static images. A moving article (whether 2 or 3 dimensional) makes your brain more active than a one-dimensional promotional graphic. It will surely take the view longer when a promotion is presented before the viewer with all its stats and information in an engaging way along with the option of rewinding and reviewing, again and again, the message until it is clear. It increases the view time of the web page as well as ranking in SEO.
Branding With Animated Video
In the world of marketing branding with animated video is a new style. It is observed and is also proved that nowadays people are no more attracted by easy marketing tactics like as was the trend a few years back. Reason- Animated Explainer Video has taken over the marketing world.
Products or services explained through videos set the most appropriate route that finally leads to generate sales prospects. The way a video explains the product or service to the audience firmly and engagingly, saves endless man power, time to inquire and back & forth communication with the service provider.
The rise of digital marketing has introduced a new phase of branding and video marketing is an essential part of it. An animated video of a product or service is a complement to the product or service.
Videos made branding easy too to some extent. There are YouTube, Vimeo and other video streaming sites where you can place your video. These platforms have online channels and can reach the vast internet audience of any age irrespective of their demand criteria. This is the great potential animated video has that increase the targeted traffic and views.
Sharing promotional videos in social media platform are incredibly efficient. While consumers view the videos (of the product they are using) in the social media, they feel unified. In the current era, people are more prone to believe what is published on the internet and never question its authenticity. So a video created logically and intelligently, builds relation with the viewers and influences them to stay attached to the brand.
Animated videos are more professional than low-cost shoot videos. If a marketer’s budget is low, a shooting video may be picturized in a dark – shabby place with inferior film quality. This holds up the proper branding of the product and results in ‘zero’ or low revenue for the company, as well as damages the reputation in the industry. Whereas, at the same budget you can make an animated video of good quality with voice over. A great animation is always appreciated, even a simple explainer video can do wonders. And, it takes less effort to get created an animated video based on budget and timeline available.
Types of Animated Video You Can Use for Your Website
Now that you have understood and decided to proceed with animated videos, let me brief you with a couple of video types and their features –
Character Animation (2D or 3D)is the best way to represent your story to the audience. In this type of animation characters act and converse as per the storyline. As you can add voice over to the animation, it is easier to explain the expertise and features of your product and services. In the market, there are many online software to create animation nowadays. However, it is suggested that if you are not an expert, it is a better idea to outsource your animated video project to some professional agency. While proceeding with your animation project, please remember that there is a difference between 2D and 3D videos. 2D characters are flat and have limited movement. But 3D animation is more like real life and engaging in experience.
Flash Animation is probably the most popular of 2D animation and normally used for 2d animation process. This traditional animation technology allows you to have characters act out a script. This type of animation is useful for certain types of projects like process explaining, information distribution or personal use and advertisements.
Motion Graphics is another kind of 2D animation that one can use to promote his or his client’s brand in a positive manner and with more style. A part of audience sometimes can’t differentiate between Flash and Motion Animation.
3D Animation is more lifelike. 3D animation is best suited for CAD models, machinery process flow that appeals to a broader audience. The mastery of 3D animation that it gives superior result in explaining movements of objects to portray its activity. Such as blood flow to the body or any other internal body part movement for education purpose. Here is another example of how technology works –
Whiteboard video is also an excellent way of explaining a product, a process, or a concept. Through a whiteboard animation, one can show the essential features using visual graphics, texts, sound, and voice narration to make it appealing and enhances the message. A whiteboard animation can serve the purpose of great commercial yet using simple technology to feel customer convenient with the product or service.
The above information about animation might have increased your knowledge of the usage of different kinds of video for a different purpose. So, if you want your presentation or web page ranking more high, move with video marketing and promoting your brand. Video marketing is the most powerful way of converting business and increase ROI. Just remember to consider the right format for the video that best suits your product and your viewers.