Neil Patel says, your confident sales pitch can win the deal for you. And that is right!
As soon as you enter the world of marketing, get ready for your presentation to influence the customer and bag the deal. Your charisma in presenting the company and your idea would let you get the green.
Your elevator pitch has a powerful opportunity to convey your marketing message. If you are a start up or yet to reach the top, you need to develop the quality of marketing pitch as it is extremely helpful to be visible to the 2nd and 3rd level connections and the frequent visitors. You need to convey your marketing message on a regular basis and in many different settings.
You can sell your product to any one, but can you solve their business problems? Yes! This should be your axiom while you are pitching the clients to market your services. Think of the moment when you are approaching your clients with suggested solutions, while your clients or the prospects can see ‘cure to complications’ are in your bag, they will definitely follow you.
If you want your marketing pitch to be successful, you need to do a lot of homework. Every customer’s need is different from the other, if you can provide each of them a customized solution, your ranking will automatically go high. Your this extended support will increase the brand impression for the client.
However, creating a well-to-do pitch is the hardest part ever. It’s all about preparation and legwork that you need to do in advance. If you know your customers personally, it becomes easier for you to get the details via social media or some other way. Make use of those sources and deliver your personal commercials. But remember, your personal commercials should not sound strained or synthetic. Do practice and memorize until it appears to be natural.
Also, there are ways that will make you confident about your pitch delivery-
- Depending on the nature of your job and your experience include benefits to customer
- Comparison with the competitor
- Include pros and cons
- show profit or loss (if applicable)
And lastly, do not forget to show the potentials of working with a brand.
What do you think what can be the other the points that can make your pitch structure stronger?
Well, your sales pitch will be more robust if you can mix the following ingredients-
Explaining your company and its objectives in short and steady manner, especially when the audience is not from your industry. Or else the terms or the jargons will appear as a dumb wall to them.
During the explanation, the inclusion of data and facts will help the audience to understand why your idea is valuable and will work when put in place. Specific data stats creates an impression in listener’s mind, and they feel positive about what you are saying.
Do your sales pitch have direct or indirect questions to the audiences? If yes, it is good for you. While interacting with the clients if you ask them about their opinion or check their knowledge (whether it is just for show!) about what you are saying, they feel important and willing to go with you.
Add more value to your pitch. How?
You can add more value to your sales pitch by adding some action and interaction to it. In context to “Utility” point, instead of simple text reports use some graphs and charts through digital graphics.
A short video of 30-45 second is also a good option to convey your message to the audience.
Once you have tried with these pitching ideas and received feedback, evaluate them. Refine them and practice these ideas millions of times. The more you practice, you will be more confident and more perfect.
Feel free to let us know if you need any assistance in any step. Have good selling time 🙂