Wonder! But it’s true. Generating lead is all about a new way of searching business. The marketers and business owners are constantly in search of prospective clients. And if social media is considered as one of the prime ways to find the clients, many people will not agree. It is behind their thinking that social media in business is for brand building only and not for sales.
Just hang on . . . . the fact is that social media is much more to do with promotion and advertising for generating sales. Social media platforms like Facebook, LinkedIn, Twitter, Instagram, Pinterest are very helpful for business communication and generate a lead.
Check it how –
Set up a Website Card.
An eye-catching website card makes it easy to bring Twitter’s engaged audience to your site. And you can now target users in over 200 global markets. Also, other options like Twitter chats, Ask Me Anything (AMA) are the key tools to get connected with potential clients.
The Professional Playground For Professional Connections.
Grow your network by identifying and connecting the right people. Set your profile and business nature brightly. Create group, Pick up trends, generate Word-of-Mouth publicity. Make your profile such prestigious that your potential customer actually becomes your regular customer.
The best Social Network to set up camp on as a business.
Facebook lowers marketing expenses. Facebook Lead adverts reduce 4x cost per lead. Using Facebook guideline create your posts. Make sure you are having a call to action button in your ads. Apart from adverts, to generate direct leads you can share your content in the form of ebook, coupon, infographic, social media graphic or in any other format.
A virtual pinboard incorporated within a Social Network.
Pinterest generates 40% more revenue per click than Twitter and 27% more than Facebook. As people are addicted to visual contents, Pinterest posts with the options like image blog post, focused graphics, white papers or video gallery will make more prominent your presence. Pins get you more inbound links and convert more browsers into buyers.
1,000,000,000 – Estimated Unique Monthly Visitors.
“Thousands of channels are making six figures a year,” YouTube says.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide. Associate your domain name with your YouTube channel, give your audience more options to consume. Try to get associated with influential YouTube users and pull out the possibility growing the business together.
“Visual marketing” is one of the latest buzz words, and for good reason.
Consumers want images and content marketers need to provide them. The latest study by Forrester found that Instagram content generates 58 times more engagement per follower.
30 – eBizMBA Rank | 120,000,000 – Estimated Unique Monthly Visitors.
Similar to Facebook’s “like”, Google has “+1” votes. The more +1’s your pages and posts the better. Raising campaigns with a call to action, Adding clickable links redirecting to your landing page to the image or the video increase the chances to visit your web page by the visitors. Let Google know that what you’re sharing is being read and shared.
So that being said, merging your website with your Social Media is a great way to boost up your business further and generate more traffic.