For a business to sustain in the market, the most vital element that it needs is a nicely designed professional website. Just after the logo, a website is an initial recognition of a business to its target audience, and prospects. It is the first impression of a business as well as a source of revenue. More the website traffic is, more is the revenue generated.
With the daily upgrades and changes in the online market, in the trends that we see, it is a dire need of today to get your website a revamp. You cannot cope up with the daily changes and upgrades with your age-old website that you got created when the first time you stepped in the market. It is 2017 already, so if you have not yet revamped or redesigned your existing website, it can be little dicey for you in the days to come. Many companies see a roadblock in their path to success, just because they ignore the power of website revamps.
Don’t make the same mistake for your business. And if you are still in doubt why your website needs a revamp, check out the reasons we have for you.
1. Your Website Is Not Responsive
We all know about the phenomenal success of Smartphones and how they have become an inevitable part of our daily life. Our lives are bland and dull without our mobile devices. So you can very well imagine, that your website will mostly be viewed on mobile devices. You have to understand this fact that most of the website traffic is generated via mobile devices. And of course, this is not going to change, rather increase in future. And not only mobile but website traffic also comes through laptops, tablets, phablets.
So your website must be entirely responsive to be viewed properly regardless of any platform your users are using. And if your website is still not responsive, then you are already lagging behind. Get your website a revamp and make it responsive.
2. You are not getting any results from your website
If you have a fully functional and active website for your business, and yet you are not receiving enough inquiries or call back requests, it’s high time that you need to check what’s wrong. A website is created to bring in customers and build communication. But if your website is not working towards that goals, then it’s time for a revamp. Ask yourself, are your call-to-action buttons visible enough for users to take action? Is your website to heavy to load? Does your website say a very little about you? Or is it like the look and feel of your website doesn’t go with your company’s image? Find out the problem and go for a redesign. It’s never too late to take a right decision.
3. Contact Page with No Phone Number
Plenty companies think that it is absolutely not necessary to include a phone number on the website. But they fail to understand how much it is crucial for them. Be it a B2B service provider or an e-commerce marketer, if a phone number is not included on the website, users are bound to drop off, affecting your bounce rate.
As I mentioned earlier, that most of the users check a website through mobile devices, if they’re unable to find a contact number to reach out, they are definitely going to find another company with better and easy access.
Also putting your contact number increases trust among your customers about you. They feel more relaxed to speak in person over the phone and ask their questions to a dedicated customer service executive.
4. The purpose of your site has changed
The marketing strategy and marketing purpose you had in mind when you started your business in 2007, is definitely not the same in 2017. So in all these ten years, the purpose of your business must have changed a bit. But if your website is not aligned to that latest perspective and newest marketing plans of yours, then give it a check. Maybe a revamp would work for you.
5. Slow Site Speed
You must know that users/visitors are impatient. When they enter a website, they do that because they need the service or product you offer. But the competition is tough. Many other websites in the online market sell the same products or services that you do. Now if your site speed is slow, or you are using a slow hosting provider, then it’s time for a revamp.
Because if your site is taking longer to open than within 4-5 seconds, your visitors will click the back button rather waiting to enter the site. If you want to measure your site speed, GTmetrix is a great tool.
6. You need a better content strategy.
A strong content strategy is imperative to improve customer relationship, as well as SEO. If Google finds your website have feeble content that doesn’t add any value, your SEO will get hampered. Make a solid content plan, and for that strategic planning, a web redesign is required. That being done, your service, products and web contents will be easily findable and accessible by your visitors.
7. Poor Imagery
Nothing gives the impression that you don’t care about your brand or your customers like poor visuals. Generally speaking, most people can see right through the façade of stock imagery. They want to see authentic visuals that show them what it’s like to use your products or to work with your services. With so many alternatives to boring stock photography, including everything from photos taken on an iPhone to inexpensive illustrations, there is no reason to deter potential customers from using stock photos or low-quality photos.
8. Your competitors changed their site.
If your competitors make changes that improve their rankings substantially and end up pushing you down in searches, and after spending some time on a competitor’s site and realize it could meet your goals far better than your site does, it’s time to roll up your sleeves and get busy. Maintaining an edge in search shouldn’t be your only goal, but if you’re not near the top, you are losing business, you need to RE-design your website
Now, this is something to be seriously paid heed to. If your competitors have revamped their websites, and have started showing up higher in search results, this could be a bad omen for you. Because if their websites show up higher, then chances are there that your website will subsequently get pushed down in searches.
Roll up your sleeves, and RE-DESIGN! Because if you are not on the top, you are losing business. Reach out to us and give your website a makeover.
If your potential customers cannot find you online, no matter what you do, you are on the receiving end. Nothing matters more than getting quality leads, good rate of conversions, and a sustained business. To keep a steady pace with the technologically evolving times, increase engagement on your website, a revamp or a redesign is very much needed. There are other website design mistakes that you can avoid and smell success.
Strive hard and make your website more user-friendly and engaging. Through our proven website design and development services, you can boost your organic traffic and improve your online visibility. Get your REVAMP done today!