Business requirements are broadly divided into two categories by the Entrepreneurs. Out of these two categories, one is ‘must have,’ and the other one is ‘nice to have’ category. Once there was a time when Marketing Videos used to come under the second category. But today, with the advent of Social Media and Digital Marketing, videos have entered the ‘must have’ category.
Business videos are multi-functional.They can explain what your product stands for, can explain or motives and can also promote your product or services. May be due to their multi-functional and versatile abilities, this year has seen a huge rise in the number of business videos produced.
Videos have created a huge market for themselves. Ever since their popularity has risen, so have the likes! But why and how? How do videos manage to garner such interest whereas other business promotion tools fail? Let’s see what makes a video so special, so unique.
Almost all your Consumers are watching them
According to a recent survey, it has been found that as much as 92% Business to Business (B2B) prospects are always online. If those 4 Billion people who are always online on YouTube get to see your video, think of the popularity it will get.
They are more easily Searchable
Most of the consumers who look for products or services are likely to visit via a search engine such as Google or YouTube. And it has been seen that 70% of the top 100 search listings are video oriented. That’s a great percentage!
With the advent of video marketing and with most of the companies taking it up as an important tool, it has been seen that a huge percentage of videos have given excellent Return On Investment (ROI). It’s a true fact that videos still aren’t the easiest opted tools, but when it gives you a huge return, it is worth spending on.
Videos are excellent tools for building up trust with your target customers. As you know that Trust is the basic foundation upon which sales and conversions are based. So, convey useful information via videos rather than just pushing for sales. See the customers knocking at your doorstep.
Appear on top of the Table
Videos efficiently increase the time that people are spending on your website. What does this mean? Longer exposure builds up more trust. This quickly gets conveyed to other search engines that your site has good content.
According to a survey by Moovly, If you have a video embedded on your site, there are 53% chances of showing up at the top position on Google search.
Mobile Users Love Videos
Video and mobile go hand in hand. Ever since smartphones have arrived in the scenario, YouTube reported that the consumption of videos increases by 100% every year!
Last but the most important thing is that Videos can communicate brilliantly. Compare it with any other tools of marketing, and you shall see that videos have the ability to simplify the messages so that the mass can get the understanding more quickly and easily. This is one of its top USPs.
Are you still there with me? Great! Let’s go through some mind-boggling statistics-
- 85% of businesses now have internal staff and resources to produce videos in-house.
- 56% of videos published in the last year is less than 2 minutes long.
- Videos under 90 seconds are seen an average retention rate of 53% whereas, videos more than 20 minutes see only 10% retention rate.
- More than 500 million hours of videos are watched on YouTube each day.
- 87% of online marketers rely on video content to promote their business.
By now it must have been clear that videos today have become the most effective tool for business communication and promotion.
Are you not getting the desired results despite using business videos? If so, then there must have been something wrong with the videos itself.
Nevertheless, we are here to help you out with that. We bring you some of the points you need to remember while creating a business video:
Decide your Goal
Firstly, you need to decide why do you want to create the video? There are numerous reasons why people make business videos. It may be to generate/increase sales, it can be made to increase followers of company newsletter, or it can be used to enhance the website visitors. So think and fix the reason for which you want to create the video.
Decide your target audience
For a video to be popular, it doesn’t require everyone to watch it. Rather it requires those people who are relevantly associated with the content or can relate to it to watch and spread it. So, here your motto is to impress that set of audience who are going to really watch the video and not all the visitors of YouTube or any other platform.
Where will you use the video?
Is the video going to set on your company website or is it going to place on your social media pages? Or it will be promoted in both? You need to decide first and then create it accordingly as choices are different for each platform. If the video is for the website, a formal video will do good, whereas, for the social media pages, you can select creativity to take over. However, if the video is for both the website and the social media pages, it would be wise to have a nice blend of creativity and formal aesthetics.
Length is a deciding factor
Yes, you read that right. Length matters. Perhaps the last thing you would want to hear from your customers is that the video is too boring. You need to do it in short. Make it objective and to the point. If the video is only for the website, you can afford to get a little elaborate. But if the video is for social media, anything above the duration of 60 seconds can put you at risk.
Think about the SEO
Do you even remember how many times you have visited the 5th or 6th page of Google Search results? In most cases, the answers would be a ‘NO.’
You may have the best of videos and the best of contents, but what’s the use of it if people don’t get to see them? To make your videos and contents appear on top, you must use the right keywords and keep in mind and create a Search Engine Optimization (SEO) friendly content.
We at EyeCandy Infographic follow exactly the same procedures and extensively create the best you can get. We make the best of animated videos that help you to flourish your business. From Start-ups to MNCs, we have end-to-end solutions for all. Come today and give us an opportunity to serve you.