It’s 6 am. You are in bed, just reviewing the day’s program with your closed eyes.
The moment you open your eyes, what would be the first action! It’s obvious you would check your cell phone, kept beside your pillow! There would be 10-20 messages. And out of that 50% would be Instagram, Snapchat, WhatsApp or Twitter posts with different images and photographs. This is how we start our day with designs!
Wonder! No, there is no surprise in it. Since long designs or images have become the persistent part of our daily lives. Now that we’re well into 2017, thinking of our day to day works without the graphic designs is just not possible.
What our life can be without the graphic designs?
From household to the workplace, graphic design has its footprint. There are hundreds of concerns that we all need to address during our day-to-day activities. There are many examples where importance of graphic design can not be ignoreed. Let’s take a look and make an idea or understand the concept.
House Hold and everyday needs:
While someone goes to the market to buy the edibles for the kitchen, body care essentials, cleaning materials, toiletries; blindly choose by the preferred brand’s label and logo. Here logo and the color plays the role of effective visual communication for the brand. And we all know that logo design is a significant component of Branding. It is the brand which customers know and rely on, and thus they choose products to buy.
Starting with the textbook, are written and published with better looking & meaningful pictures, diagrams, graphs & charts, easy to understand line drawings, special highlights of important lessons that effectively convey specific knowledge to its readers. If there were no graphic designs, the learning of subjects like geometry, human anatomy, zoology, and physiology would have been harder. Graphic design is super important for visual learning.
Graphic design has its’ huge presence on the Internet. Students, for their study purpose, have to learn many things from the internet. They create digital graphics, collect information, makes their presentation through infographic, PPT, Slide Share, Prezi etc. Being the visual learner, from toddlers to college students; grab 40% knowledge from the images. Human brain processes image 60% faster than it processes text. Interactive designs or info videos raise the attraction and power of learning.
Technology increases efficiency, and graphic design is the blessings. For the engineers & architects knowing the bolts and nuts got easier with the use of graphic designings. One can edit their own images to make it as perfect as they want. Corporate houses allot a certain percent for their digital marketing strategy. Either they have their own design team or tie the knot with any agency. New start-ups create a logo for their brand and from a selling brochure to the business card, flyer, banner, presentations, marketing infographics, commercial videos to facilitate brand equity and boost sales. Established companies are in the practice to redesign their logo keeping the marketing strategy in mind.
Bloggers and writers take help of graphic designs to make their pages and articles more captivating by adding appealing images. For professionals, graphic design is the medium of communication.
Millennials, the biggest users of design work. Gen Y people love to express their thoughts and feelings with images and photographs. They spend much time on different social media platforms and exchange thoughts by posting creative design graphics.
A tweet of 140 characters with an image creates the impression that includes excitement and grabs attention. When someone needs a large response in a short span of time, posting the news with a well-designed graphic in social media forum will be effective. There are few social media platforms via which one can have direct relation nearly anyone in the world. While applying for jobs, one can find out a lot about the company, its current employees and its leadership via the individual or corporate Twitter and LinkedIn profiles.
Over the past years live streaming is something that has come more into the mainstream. To avail, this facility users opt for Facebook live and Periscope strategy. For the video makers and marketers, YouTube is the best place to take advantage. It’s helpful for them to show their creative process in action.
Graphic design is an integral part of fashion design. Fashion design is such an industry that demand the high-impact, fast-paced inspirational visual messages and requires constant reinvention. In fashion industry graphic design represent the core values of the brand. Graphic design has a conjuring power on fashion design and recreation industry. Students of fashion designing must have a good hand in graphic designing.
Everywhere graphic design has its’ presence, and anyone can not deny the usefulness of graphic design. The demand for graphic design is accelerating day by day. Real estate is also not away from it. Real estate is an industry that is generally defined by models. The real estate agents prefer to showcase their products through 3D digital models or videos apart from the brochure and other printed materials. A graphical model is liked by customers as well as it makes sense of what they are going to get. One can choose to make the models or videos by self. But utilizing professional graphic designers can be an integral step in the process of establishing and maintaining a successful business.
So, It can not be ignored that graphic design is the way of effective visual communication in our life. Contemporary design has branched out to the modern computer, with different interfaces, multimedia programs, and interactive designs. Graphic design is everywhere, and designers are in high demand. Plan ahead and pick the right designer for your next project. It is recommended!