Infographics are the most attention drawing and viral slice that meet your target audience right where they want it most. With just the idea of coming up with an infographic, half of your battle is done. According to Hubspot, the number of searches for infographics on Google has increased over 80%. Infographic production rate increases by 1% every day.
So while creating a good infographic for yourself just keep few things in mind and do not forget to discuss it with your designer that may amaze your designer. Here are the 8 essential tips (no matter what your industry is)
A crisp content is the “king” of a successful infographic. To make sure your infographic stands out and performs excellently, you need to know your target audience and their need. If the content of the infographic is not reasonable, people could disagree and can be treated with negative attitude. So create the right visual content that appeals to the public. Fact-checking is also an essential procedure to ensure your infographic is accurate.
2. Focus on Source
Using data from reputable sources is a must. Also provided data should be relevant to the topic of the infographic. An infographic is a message to the audience. A great infographic allows the viewer to grasp the implications of big data. It is wise to make an infographic focused on a single topic. Facts and figures from different topics in a single infographic may appear clueless to the audience.
An infographic will become unique with the uses of limited color palette, clear graphics that convey the message at a glance establishes the connection between sections. As infographic is visual content, the style should be consistent. A good infographic is a guide to the reader so that they can easily derive the value and meaning from the infographic and come to their own conclusions and understand the purpose of the infographic.
Optimization is necessary for sharing. An infographic drives a lot of traffic to the website. Whether it is used as a blog post or an article or for branding, don’t forget to sign it with an embed code. Ask the designer to create customized thumbnail to share it on your own social platforms. An attention-grabbing headline, including website URL, the logo of the company and add links to social channels in the infographic will inspire people to share it.
Do not Try to say too much with one infographic. An infographic is best when it is simple and clean. An infographic overloaded with “info” will make it needlessly complex and mind-numbing. Allow the infographic to breath with subjective text and minimalistic illustrations. Sufficient blank space is one of the best quality of a great infographic.
An appropriate size is an approach that will make the readers reach the infographic. Going through a too long infographic readers may lose their interest, and a too short infographic can be overlooked. So instruct the designer to take utmost care about the infographic size. As website loading time plays an important role in customer engagement, viewers may feel annoyed for a too long infographic. So, if there is too many data, better to split it in 2 or 3 infographics. This will ensure that the page loads quickly without making the visitor wait much.
Whenever an infographic is created, remember to validate the data. The message that is conveyed should be believable. By using data collection links, customer quotes, testimonials, expert support, and of course good illustration credibility can be added to the infographic. Let your audience know the source of information.
Typography is a crucial component of a great infographic. Typography gives a different level to an infographic. Combining and choosing fonts is an art. Once the right typeface is pulled off, it can make your graphics stand out and, who knows, that type may even come out as the most powerful.
Do you have some fascinating information to add on? Surprise your audience with a mind-blowing infographic and make it a way of knowledge bank. And try to mention the designer who has created the great infographic. This act will motivate the designer to create more stunning infographics for you.