Digital marketing is thriving and fast establishing itself as the most appealing marketing trend in the industry.
By this time you must be knowing the impressive statistics: 150,000 digital jobs are predicted by 2020. Also, digital marketing salaries are rising day by day. So to become a successful digital marketer you need to understand the new web criterion and how they work. Digital marketing is all about knowing about how each of the social and digital channels operates and interacts with each other to produce a greater combined effect.
In the process of digital marketing, you have to possess a balance of critical and creative thinking skills in order to drive measurable success for the company. As per market research, 80% of marketers report suffering from the shortage of digital skills, and only 20% of marketers feel strong in the area of digital marketing. Here are some of the most important skills that would make you a quintessential marketer in the digital age:
Search engine optimization. It is the marketing discipline focused on growing visibility in organic search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. This is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. So, to compete in the digital marketing field, your marketing materials must be SEO friendly. For that, you can instruct your technical and branding team to take care using Moz, SEMRush and other tools to identify customers’ search behaviors and the competitive landscape.
Regular communication is necessary. Building and maintaining the relationship is important in any job, and especially in the digital marketing world. Here “E-mail marketing” is a salient point to work on. Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to the audience. In its broadest sense, every email sent to a potential or current customer could be considered as email marketing. It usually involves sending emails with advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing is a popular way for businesses to reach customers directly.
To increase your knowledge, it is quite appropriate here to mention the platforms that you can use for email marketing:
- Salesforce Marketing Cloud
In digital marketing era, more than 12% of business are done via social media platform. Today’s smart customers are very much active on social media. They find it useful if the companies have an active Twitter/ Facebook account where they can promptly communicate with the business presenter. That’s why digital marketers need to understand how to develop a strong social media presence to help reinforce their brands and achieve their marketing goals. To some entrepreneurs, social media marketing is the “next big thing,” after traditional promotion. There are the vast arrange of free social media platforms that have their own built-in data analytics tools:
- Facebook Insights
- Twitter analytics
- Google analytics
80% of B2B marketers use social media, no matter what to sell or whom to sell. Many of the platforms offer premium versions that add more features and functions to take advantage of. Social media as a marketing tool effectively increase brand awareness, reach customers and measure ROI with sprout. If implemented correctly, marketing with social media can bring remarkable success to your business.
Digital marketers need the deep understanding of two things: what customer values and relationship. As per Google’s search algorithm businesses are becoming more aware of the importance of white hat solutions like content marketing, blogging or backlink generation. White hat elements help more the marketer to understand the customer’s need, their test of selection and the thought process. The technique includes keyword analysis, doing research, rewriting meta tags, publishing content, link building and ultimately raise in SEO ranking. Let’s see how it works:
Content marketing demonstrates your ability to write, to guide, to polish and present the content to your audience. To meet the demand, 70% of marketers have raised their content marketing investment. Content marketing includes blogs, online magazines, graphic designs, videos, podcast, vblog and much more. Visual contents are more preferred by the audience. The study shows that 65% visual contents are read by customers instantly after publishing. Visual contents like infographic, social media graphics, videos are in high demand to the new generation customers. Watching is more effective than reading or listing. The human brain registers visual information 60% faster than textual content. That’s why it is advised by digital marketing experts that if you are planning for content marketing must go for fully visual or audiovisual content for a better result. Effective content marketing strategy can help in lead generation and increase engagement and brand loyalty too.
Pay-per-click is a substantial part of digital marketing. It is an internet advertising model used to direct traffic to websites. This is the way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. In this process, an advertiser pays the publisher (typically a website owner or a network of websites) when the ad is clicked. PPC is one of the fastest ways to draw more potential customers to your website.
A Stunning Website
Last but not the least, an extremely impressive website is essential for successful digital Marketing. It’s the central location for all of your digital marketing efforts. It’s most important that you pay careful attention to how this website portrays your business. Regular updates and maintenance are “must do” Keep your website subtle but try to lighten up with proper visuals and required information. Do not forget to advise your UI/UX designer about your target audience. Keeping in mind the heavy percentage of internet users, using tablets or mobile device, you must make your website a Responsive one. For that, you may have to bear some extra money, but never mind! Ultimately it pays.
Apart from all the above, to be successful as a digital marketer, the entrepreneur or the business owner should have some exceptional qualities. The personal characteristics that would align with your company values are desirable as Self-confident and enthusiastic, Innovative (creative), have to be patient and stress-less, Business-savvy, Responsive and the power of adaptability.
However, there are always opportunities to improve your prospects and continue your journey.