If you’re a small business or a start-up looking for new potential customers, you need to use short videos as advertisements and make them spend their time and devote their attention in your short service videos. Statistics prove that businesses using video ad grow company revenue by 45% faster than companies without video content.
Trends are changing. People now spend more time watching online video and the average time spent watching video has increased more than 9x in just the last five years. Therefore, online videos are likely to deserve more of a vital role in your 2017 marketing plan!
There are some ways to make your video a successful advertisement. So to get started with video advertising and making it perform for your business; below are the tips:
Good and Crisp Script:
The success of a video advertising campaign is mostly based on the script of the video. A good script makes it engaging or educational, funny or quirky, depending on the goal of the business. A well-written script makes a video worth watching. The script indeed is the pillar of the video.
Scripts should be very focused on the purpose of the video, and must not divert the viewers showing something else which is not relevant to the topic. For creating a compelling script hire an expert who can give a fresh look to your brand and explain your business in a very simple yet enjoyable way.
Keep your video short
Do not get tempted to show everything about your business in one single video. Try to keep your advertising video within 30 seconds. An advertisement video is not just meant for narrating a story; it is to give a short overview of what you do, the “hook” that gets people interested in taking their next step.
If the duration goes beyond the limit, viewers will lose patience in midway and give up their interest to watch it till the end. Interesting script with limited time span would be a compact package and will able to draw viewers’ attention. If you have many things to say through your video, better go for series of video ads. This process would keep holding the viewers’ interest high.
Focus on the story line
Make the video format in such a way that it makes it easier for viewers to act. The more accessible would make the audience understand and prompt them to take action. The customers’ primary reason for watching a video is to find how it is beneficial for them. So the message in the video should be clear and concise. This would save their time and your expense on the video too. Also, this straightforward approach of yours would impress the viewers, and they would trust you more.
Benefits and Features
Depending on the individual scenario, the requirement of each customer is different. So before making your video do an in-depth market research on your target audience and make the video accordingly. Decide whether your video would be on “How To” or “What it is!” Once you have discerned your target audience and what makes them click, you can construct a story that will boost them up and get them going.
By applying psychology for preparing video content, show either “Benefits” or “Features.” Some people are interested in benefits, and some want to know the features. Ultimately, consumer psychology helps in creating a successful marketing video.
Catch hold of viewers’ emotion
If you can not connect with viewers’ passion and emotion, the purpose of your advertisement video is futile. With the shorter amount of time, engage the audience with the senses they love to feel. Convey more information on their need by showing and telling at the same time. Make your script in such a way that every viewer think it is meant for them. They can relate themselves to the message of the video.
Allow the viewer to reach you
Do not end up your video without your contact details. Every advertisement video should contain the logo and the contact information at the end of the video. It is important to include the phone number, email id, and website URL for quick contact.
These are the tips that help you to get started with video advertising. With a little effort, your video can become an important and cost-effective business driver. You just need to create a great video content, have a clear call to action, share your ads on relevant channels, and measure ad performance.
So how do you take advantage of the tips mentioned above? Online video ads ought to be given enough priority, given the current digital age. This rich medium would help you to make your step strong in the ad world and develop your own video advertising strategy. And if you have anything to share and contribute, please feel free to comment in the comments section below.