A Graphic design agency is a vast area with the varieties of industries such as web design, graphic arts design, and even interior design. Going with different needs and contexts, people are often availing the graphic models, and many are willing to pay high for the unique creativity.
You may be one of them!
So, while you are agreed to pay well for this uniquely creative skill, ensure you are getting the best and the original. In one of our previous post, we had shared a few tips on what you should remember while selecting a graphic designer. Now, once you decide a good designer to go with, ensure the following the steps to check whether you are on the right track-
Start your project with Creative Brief
Creative brief is the first and foremost point of starting a design process. A project’s success or failure largely depends on the narratives in the creative brief.
While communicating with your designer, make sure you have been requested to fill up the creative brief. The objective of the creative is to unleash the purpose of the proposed creative piece. It also explains what the design is all about. So, try to provide all the accurate information about your requirement and any other ideas that you have in your mind, it would help the designer to read your thoughts as you visualize them.
Research and Revert
Apart from creative brief information, your designer may require some auxiliary information if s/he feels that those are important for the design concept. Let the designer do the research. This would give the designer an understanding of the market and industry trends where you are into.
The research result would help the designer to generate ideas that may fit for you and make you different from your competitors. Allow the designer for the interaction and provide with the “need to know” over the “nice to have” information.
Now, it’s time for the designer to brainstorm on the gathered information. At this stage, the designer figures out the concepts and communicates for your approval on the planning. Once you approve the idea, the designer can start developing the project.
This is the stage where designer’s ideas take shape. At this step, the designer may use the digital tools or the paper and pencil to create the mock-up. At this stage, you can avail the advantage to refine or reconstruct the rough designs if you are not comfortable with. This is the stage where you can imagine more to materialize your ideas.
Building the Design
Now your ideas are going to be digitalized with the software tools such as Illustrator or InDesign. Though a bit uncomfortable for the designer to make changes at this stage, still you have the option to edit selected sketches or can ask the designer to create another version of the graphics. At this stage, it is imperative to share your honest feedback with the designer. You can also ask for your partner, if you feel so, as it is a common practice to go through many edit sessions before you finalize the design.
Tip: If you find the designer a real creative, don’t restrict your thoughts to share with and let the designer come up with some extraordinary “design-draft” for you.
Presentation of the work
Now the completed design is at your hand. It is the time to scrutinize the output keeping in mind your customers’ demand. Check with all your previous guidelines and instructions, don’t hesitate to convey your message to the designer for further changes. Stay open to suggestions and develop your design into a fantastic piece.
Publicity and production
The job is not done yet! After all corrections and tweaks , now you are the satisfied client. The fruit of hardwork is in your hand. It’s the time to put your dream online and let it be more and more productive for you. Share the design piece with all your connects, on your social media platform, put it in your e-mail newsletter, and wherever possible. If possible, do not forget to make the designer a part of the credit. It would motivate the designer to create more valuable pieces for you in future.
We, at Eyecandy Infographic, being a design agency follow all the process mentioned above. If you need the best design and support, get in touch with us for your next creative piece. You will be truly proud of your design.