Marketing experts believe that COLORs have an immense impact on marketing and advertising. The psychology behind this, that people’s thinking and imagination is associated with colors in regards to social activity, cultural attributes, and temperament. Consumers get influenced by different colors which force them for glancing and shopping.
Keeping this in mind, market researchers recommend to wield some specific colors for certain result. Let’s take a look and build our ideas accordingly-
Color Red is the best choice when you want attention. It is the color to provoke consumer to get the product. The sale board in RED attracts people. Red is the symbol of warmth, passion, overpowering.
Color Yellow is energetic, sunny, positive and optimistic. Color yellow catches eye quicker and motivates a consumer to stop and shop the product. The color is most liked by millennials and brand turns into a trend!
Color Green signifies growth. It raises investor’s and consumer’s belief and makes them experience the goods. This color keeps the balance of harmony of mind. So the color is mostly used as a part of marketing strategy in healthcare.
Color Orange is warm and vibrant. It is said to create inspiration and enthusiasm. Orange is currently a trendy, hip color. In 70’s it was considered to be a “groovy color” and faded away. But an article in Forbes magazine, in 1991 about how orange affects consumer choices, it became overwhelming, especially on screen.
Color Blue is linked to consciousness and intellect. Most blues convey a sense of trust, loyalty, cleanliness, and understanding. That is the reason being 53% of the flags in the world contain blue. Hence it is worth saying “aristocracy is blue-blooded” in all European languages.
Color Purple portrays wealth and extravagance when combined with the richness of gold. As a combo of red and blue, Purple embodies the balance of red’s stimulation and blue’s calm. For example, a blue-purple becomes visually cool, while a red-purple is visually warm. purple communicates in a positive way. All ages, genders and cultures can relate to purple. Yahoo! and Monster.com the most famous purple brand.
Color White at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion. Physically color white aids mental clarity enables fresh beginnings. According to Pantone Inc., white is the best selling color for the classic American t-shirt. However, Too much white can cause feelings of isolation and emptiness.
Color Black is associated with power, elegance, formality, death, evil, and mystery. Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color. Black is beneficial for businesses selling luxury, elegance, and sophistication. Black is used for selling and marketing to youth audiences. Black is best when combined with jewel colors like ruby, turquoise and gold etc
Establishing this understanding is critical when seeking to bridge the gap between what you are trying to communicate and what is actually perceived. Consumers are behind the brand name and Color plays a vast role in creating a brand. Branding and marketing tools are the effective ways to tell the company story.
Each one leads our mind to a specific color, evoking specific emotions, thoughts, or attitudes. Some of them we pick up on and some of them we do not, but by using signature colors, Starbucks, Coca-Cola and UPS; these three brands build visual and emotional recognition of their product or service.