Advertising needs a closer look. To achieve a phenomenal success some time you need to change the way you interact and connect with your customers. Here, online communication in the form of social media activity has a direct impact on your brand image and credibility. So, why don’t you give a thought to refresh ideas to take over the way you market with strategized social media campaigns!
It is needless to say that social media has captured the attention of the world and a wonderment of marketing with the promise of increased customer engagement and lower marketing costs. Results increased ROI. To make sense of the situation, ECI is presenting some eye-opening findings and facts based on proven paths.
With smartphones, more and more users are now connected to the web 24/7 and rely on the online findings more believing to be interesting and valid. In today’s market, the competition is fiercer than ever. So to keep the brand popular and boost it up, you need constant connectivity with your customers, and regular refreshment of social media is necessary. ECI has come up with the facts, factors, methods and metrics that marketers need to know to be in the trend of social media –
Before going into deep just think how frequently you update your social media profiles! In Weeks? Months? Or Years? Once you have fixed to run a part of your marketing strategy with social media, regular refreshment is requisite and do not forget that targeted social media campaigns are the best answer to multiplying your reach and connectivity!
Update with banners and flyers
Make every information with custom designed flyers or banners and post them. Whenever there is any new launch, make the post following brand quality. Along with this, a new header photo or an avatar pairing with the post will dramatically change the look of your Page or profile.
Refresh your social media with motion graphics
Sometimes make fun out of your work. Take a small funny incident of your organization and give it to the designer to make a fun video. Watching the same, employees, as well as the customers will be refreshed, even traffic will also be increased.
Take lesson from others
Watch out what others are doing! Visit competitor’s pages to know how they are doing with their social media campaigns? If there is anything new to engage their followers, do not hesitate to adapt that.
Make your social media voice consistent
Developing a voice in social media is an effort that should be given some attention. Regular and genuine social media activity can improve your fan following. Your approach, language, style and manner of being consistent would raise enough the sense of the company’s vision, mission and ethos to adequately represent a public face of the firm. Making people known of your brand identity, on a regular basis by voicing your existence, is a super way to stay afloat and stay fresh on social media.
With video and digital graphics, media posts have become a more potent medium; customers now expect companies to have produced videos to showcase company work process and values in media platforms.Demonstrations are liked and shared by customers and followers.This makes the company unique and helps to grab potential customers, encourage meaningful action as well as reinforcing the brand.
Create group for different age people
Do you have groups for discussion for different age people? If the answer is NO, you may be missing out on a key social media demographic customer group. Taking note on this, you can set different group categories for different age people to make them comfortable to participate in the discussion.This would raise the interest to visit your page.
Include links to your personal and company website
While performing social media activity, do not keep aloof your personal and company website. In the contents that you share in social media, include the action links that will take the visitors to your personal and company website. Keep your social media followers interested and engaged with your brand, company, and products by linking your websites, this would help them to know more about you and your business that they’ve never visited.
Though social media shouldn’t be considered as a replacement for mainstream marketing programs and efforts, it can be a core part of your PR strategy and one that deserves a smart approach to support your marketing efforts. Make sure your social media manager, team or collective admin group are in sync with the approach, tone, volume and attitude, and you’ll quickly become a social media marketing superstar.
In connection …. as a digital design service agency, we also do company branding and other graphic designs, so when there is a need for a brand social media refreshment take a look at our portfolio.