Any company, be it a start-up or a multinational corporation, must go for branding in today’s world for higher competition and infinite replacements. But how does a brand ‘promote’ itself? For that, we need to understand what market means and how exactly branding can support to increase the turnover as well as the customer-relationship.
In simple terms, market is the place where two parties engage in exchange. Exchange can be in the form of money, product, or value of ideas. And branding is the set of combination of marketing and communication methods that help to distinguish a company or products from their competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include:
- Management Strategies.
It is said that if you make quality products or even provide excellent services, no one can stop your company to rise to the top. This may be true, but partially! In today’s booming market, if you keep quiet even though providing good services, you are going to be either overtaken or will be left far behind. You need to tell the world what you are delivering, what your objectives are and what your plannings are! There are products in the market that are ready to replace your ones. So, to your target customers, there remain very few points of differentiation between yours and your competitor’s product. Hence, today personal branding is one of the key elements of product differentiation.
Now, what is personal branding?
Personal branding is the practice of people marketing themselves and their careers as brands. It is essentially important for the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. The relationship between brands and consumers needs to constantly build and rebuild, and this continuous process creates a demonstration of the ambivalence in brand cultures. This same logic follows for personal branding- there is a constant desire for a reinforcement of the self-branding. You need to contrive yourself constantly.
Personal branding owes it to an article by Tom Peters first published in Fast Company Magazine (“A Brand Called You”) over 10 years ago. He says, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
It’s a fact. By now, personal branding is significant for many reasons. It motivates to enhance personal development while establishing yourself as a thought leader. It is also responsible for career success, allowing individuals to pursue whatever they want to. The mutual relationship between career success and personal branding is truly unique. When you can link the two, you develop the potential to launch yourself to new heights. Let’s see what exactly personal branding does to enhance any individual or organization:
It’s a Chain Reaction
There is a clear correlation between success and branding. Creating a strong brand creates you as a natural leader. This sets you as a trendsetter for the others to follow. The boost in image and direction opens doors and creates amazing opportunities that would not have been possible if you would have remained in the dark.
On the same note, finding success throughout your career inevitably motivates you to be better than who you were yesterday. Leadership qualities when merged with success and branding, it can do wonders!
The Rise in Standards as a whole.
As your brand develops and success becomes increasingly attainable, your standards increase as a whole. And so do the expectations! If you keep on doing what you did before, I am afraid; you may not be accepted after a certain period of time. So, you have to move forward and think outside the box. Gaining success is easier when compared to maintaining the success. Leaders are never satisfied with the current state of affairs; their determination that comes from personal branding raises their standards and drives their team forward.
Leads the Pride.
Establishing yourself without having any marketable quality is absolutely impossible. No matter what you want to do, a document of specialization is a must. However, almost all of your competitors are going to have that document of specialization, and unfortunately, you won’t see consumers distinguishing your brand from theirs.
That’s where personal branding comes in. As Daniel Bliley says: “Branding today is as much about consistently delivering on your promise as it is about differentiation. You have to position yourself in unique ways in order to stand out from others. You have to meet all of the subconscious expectations and go beyond the mundane to truly impress.”
How does personal branding help Internet Marketing?
Highlights your Area of Expertise:
What’s better than marketing your own strengths and strong points? With the help of personal branding, you are getting to know where you stand and what exactly your strong points are. So focus on that and start attracting your audience.
Personal branding helps you in enhancing your reputation in the market. From your report with the industry, people get to know about your products or services. The market gets aware of your existence. If you can manage to deliver quality products alongside building your reputation, you are in for a long race!
Social Media Support
Is there any one who haven’t heard the terms Facebook, Twitter or Instagram? Leverage the popularity of Social Media Platforms. Spread yourself through our all your profiles. Do not forget to link your website with your media profiles. This will lead the social media traffic to your website, and thus they will come to know more about your business. If you manage to match the standards of your business and your business pages, you are going to be successful.
Be Lively at Events.
Hosting Online events such as Webinars or going live helps. Online live events increase your personal branding and help your business to get popularity globally. Invite all your customers and prospects to attain the events and request them to share their experience and feedback in media groups. This would appear as a healthy discussion forum, and more other visitors to the platform will come to know about you. Thus your online followers will become greater in size and in turn will bring up substantial ROI.
It’s all about Networks!
Marketing, to a large degree, depends on the relations you have with the industry and the influencers. Here, personal branding works. It establishes a strong network base for your business. And digital media, crossing all boundaries, helps to build up a good network that your business needs to have a higher reach to the potential customers.
Personal branding is no cakewalk. It is similar to nurturing a sapling into a big blooming tree. At the initial stage, personal branding requires a lot of attention. And at the later stage, you can reap the benefits. As you continue to develop your personal brand, stay firm with your efforts, check the reaction of the audience to your branding, and shape it accordingly to you reach your destination.