To keep on rocking in marketing, the big idea we had given you earlier to market with Promotional Products. And now the next ‘cool idea’ to upturn your sale is ‘Package Designing.’ Improved package designing is a part of successful product sale. Though it’s just packaging, still it really matters. Packaging of a product can play a vital role in the success or failure of the sales of the product (however, many product marketers’ opinion is that the performance of the product is more important than what the packaging looks like). Let’s check the differences with improved package design –
1. The Appeal
The changed look of a product maximizes the attraction 5x than earlier. Walking through the store with the list of the products, the package with the new look will definitely draw your attention from the crowd. The alluring designs of the product arouse the inner feeling (pleasure or happiness) of the consumer and magnetize them to buy the product.
When it comes to choosing a product, consumers greatly rely on their past experience with certain products. By nature, humans are visual creature and love to believe what they can see. As an end user consumer believes what are printed on the cover. For a packaging, not only the design but the written information is also important in the same way. And when the design and information of the product are made in a spick-and-span manner that forces the customer to look at the product and the company with trust and respect.
A visually impeccable package design is the core technique of branding of the company. In business, branding is an essential part, and through branding, the company can exert influence on the consumers among thousands of other products. Branding gets recognition and packaging increase communication. The basic thing which makes a company a “BRAND” is Trust & Worthy on which customers rely upon. The brand is like a “promise” to its customers, and there are instances wherein remote locations consumers do not know branding, they only know and use the product by its packaging. Even, it is considered that change of packaging design is the sign of company growth.
Package designing keeps your product in a different place among many other products. A product design gives a particular product a unique identity to stand out and look different from your competitors. When a product packaging changes, it alters the brand perception of the company. But that doesn’t mean that the consumer will stop buying the product. However, it may create a different impression in the consumer’s mind and make them acceptable in the new look.
5. Marketing tool
While making marketing strategy, marketers keep in mind the power of aesthetic aspect on which consumers have their passion. Customers want to get associated with the products that are visually appealing with a positive thought. And the packaging design often brings them this feeling to their mind. Good packaging also reflects the personality of the company. The package design reflects and ensures what consumers are going to get inside as customers also expect honesty and authenticity from the seller. In a word product label is the most significant sign that knocks the buyer to make the purchase decision.
Package designing ensures that your consumers find you and takes a primary role to attract new customers. Many research studies have shown that well designed and interesting package designs help in the expansion of company’s customer base. ‘Package Designing’ works like an invigorator and refreshes the attention of the consumer when they are down with the same product design for a longer period. Font and color are the key part of the product design which is associated with branding too. Recreation in package designing is a form of rebranding which is an effort to pull up the company’s image in the market and add value to its sales and marketing.
Now as you have understood very well the importance of product packaging here are some quick tips for you:
- Maintain creativity, personality, and authenticity
- Display product information in proper manner
- Clarity and simplicity is essential for easy understanding
- Should be distinctive while placed on a store shelf
- Do not over design; practicality will be plea for design challenges
- Functionality of the package must be in accordance with the contained product
- Be creative wherever needed
When you are up to design your packaging, keep experimenting with different types and styles, spend good timed with your designers to bring the best thing out of them. Do a research on the ongoing market trend that is acceptable to the particular demographics as taste varies with age, lifestyle, and location. Once you are done with your research and experiment, you’re ready to launch your enhanced packaging style that appeals best to your target market.
If you love packaging design and have tips to share, feel free to discuss it in the comments section.