The topic of “Outsourcing” any job can be controversial. But when it comes to “graphic design,” have a pause and give some thought to the topic. It is an old reputation that the work you get from the outsourced stuff is cheap but low in quality. However, the “External Workforce” is the new gig in Economy. The Bureau of Labor Statistics estimates that by 2020, over 40% of the U.S. workforce will be contingent workers. An expanding majority of companies have plans to hire more freelancers, and top performing organizations have increased distributing their work to the outsource partners by 30% or more.
Nowadays, outsourcing is a fast emerging industry in the world. There are many companies and agencies who now locally and globally serve quality outsourcing. The graphic design industry is not an exception from this trend. So, if you’re a business owner and planning to outsource your graphic design assignments; it is no longer a brainer. And when you consider outsourcing your digital marketing campaigns for your business, you may expect some undeniable and powerful benefits:
By delegating graphic design tasks to a reliable third party, you can help yourself to get rid of allocated time and enable you to focus on other important business activities. Even if you have skills in this area yourself, by distributing the work you can manage your precious time and concentrate in other fields. You also don’t have to worry and stress yourself out on wondering how you are going to get the work done when you yourself is not qualified in that area of the field. Outsourcing saves an abundant amount of time because qualified professionals will be doing the work for you.
Outsourcing a graphic design is highly economical for a business, especially if you do not have an in-house graphic design team. Even though you have an in-house design team; the maintenance cost would be higher. In current economic situation, companies have to tighten their purse strings, and companies cannot afford to overhead a graphic design team to work in-house the whole time. In this situation, when you outsource your design work to a freelancer or an agency they will charge for work per project, so no constant monthly salary is involved.
And not only salary, you have to pay for the whole infrastructure and a recurring investment to keep update the system. Whereas working with external designers at the end you pay for what work you want and receive, without bankrolling countless hours of creativity. Furthermore, job getting done by an outsourced designer adds value for money you get. Like when you go for an infographic design by the external designer you can have a professionally designed graphic with two/three options to chose from the one that most appeals to you. Also, any changes can be done within a short period of time. This can cost you anywhere from $100 to $300, which is relatively cheap considering the amount of time and cost you save and the quality of the work that you get.
Flexibility and Scalability
Outsourcing is also advantageous in view of the flexibility and scalability from branding and marketing perspective. Branding and marketing department frequently need fresh design promotions, event branding, website design, creative direction or long-format publication designs that can enhance and complement your marketing team’s capabilities, improve their creative output and in some cases educate them on how to execute these materials themselves in the future.
In this scenario, if your existing design team is unable to deliver you the required graphic style and quality, you can easily switch to other design agency. You can take advantage by hiring any other credible design company on a consulting or part-time to balance the need to take cover.
Moreover, the external design companies have specialized, qualified and trained designers for specified jobs. Assigning jobs to those companies will be carried out in such a manner that you will be amazed by the result. Hiring an external team to take on some of the internal projects may be a welcome lifeline for your design and marketing teams.
Focused and dedicated
Working with the outsourced design team, you can get higher productivity putting less stress. Since the design professionals are paid per project, they are more focused and dedicated to their client’s needs. With their professionalism and experience in this field, the designers know that the more result they give you will get more work, particularly in the competitive business world of today. This is effective and proven strategy to attract more customers.
Over time, collaboration becomes seamless. Outside design support, an external design team may become your extended working partner. If your organization is rapidly growing and expanding your sales and marketing initiatives, and when you are consistently and overly busy, having an outsourced graphic design team can prove to be beneficial in many ways. At ECI, we work with growing marketing trends to assist our clients in order to make their marketing more efficient and effective that can bring super results to them.
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