A couple of months back we had shared our idea on Why do you need Video Infographics and how can you Use Short Online Videos as Advertisements. So, now you are well aware why you should opt for videos and how can you use them. However, being a company founder or business owner, to reach your goal you need to produce successful videos that appeal to a variety of niche and engage your audience.
Considering video as the more popular medium in corporate and B2B marketing, people tend to distribute their business facts and features through videos. But creating a successful video is not an easy task. Often, the success of an online video marketing campaign is curbed in spite of having all the ingredients of a successful video. To the audience, your video is the representative of your brand, and poor fabrication of a company video can damage your reputation. Let’s take a look at the potentials of video obstacles and how to deal with them:
1. Improper Blueprint
A neatly blueprinted scheme is the fundamental part of a successful video. Lack of appropriate strategy is the largest factor that holds the video back from achieving success. If you fail to make a plan with the right approach, your target will not be fulfilled. Without the right approach in place, you will not only be able to know whether your program is working, but also you will be shooting in the dark. The same applies to video marketing. Around 47% marketers admit that ‘Not having an Effective Strategy’ is the most challenging obstacle they face. You should know why do you want to make a video?
If you do not know the answer, it’s important to identify the purpose of making the video and the efforts that you are putting in its marketing. Your video making strategy should really contain the purpose, goal, target audience and something that constantly develop the company’s brand name. At this point, Eyecandy’s project managers can help you with a video making strategy, the area where your companies can really push forward their ideas and strategies.
2. Absence of right content
Lack of compelling content is another issue for set back of your video. You should know what actually you want to show your audience. While you think you are at home with the type of content, you need to ensure that your audience is expecting in the same way. Without knowing the demographics of your audience, and their background, you must not start making your video content.
Since video hosting platforms get flooded everyday with a lot of company videos, you should keep constant attention in developing an engaging content so that it draws the attention of people and make them aware of your product or services. Along with creative content, the length of the video has to be controlled. Too long video may appear boring to the viewer and too short video may not meet the expectation. A good video content must have proper information, correct data that make sense to the audience.
3. Budget Constraint
After planning and content, ‘budget’ is the next issue that companies face while making a video. Making a video is a bit expensive than other marketing mediums. 35% marketers say that it is challenging for them to arrange the certain amount to produce videos. As per the video maker’s investment on camera (in a case of live action), voice over, editing software that is used, pre and post production all are costly.
According to many, making a video includes massive budget, which isn’t true. If you want to save money, animated videos at reasonable prices are a great option to go with. Animated video has the super ability to elucidate complex topics. With animated videos, you can use icons, custom graphics, static or video footage to explain concepts that might be difficult to convey. Currently, there are lot many tools available in the market that can help you to make your video online. Also, to obtain what you need, outsourcing the video to a design team could be a cost efficient method.
4. Analyzing target audience
It is for sure that you are going to produce your video for a large number of audience. After spending so much money and time if the video does not prove to be beneficial to the broad audience, it’s a total loss on your part. Do not make a video just for the sake of making a video.
Your video marketing will be more effective if you focus on location as well as on consumer type. Different people have different pain points. If you want to address everyone, you can reach no one. You need to decide whom to reach and accordingly focus your message on a specific and well-defined target audience.
5. No call to action
“Call us now,” “Reach us at,” or “Follow us,” if you are not using these buttons you are missing a huge part of marketing, even you can lose valuable lead or sales click.
The good idea is to create an end screen for the video that has a call to action. Let your viewers know where to go and what to do after they’ve watched your video.
6. Mistreating the business
Your video marketing can be hampered by selecting the wrong partner or producer. It may sound tricky, but it’s true. So, as a business owner, your concern is high, and you may sense the arising issues. In today’s fast-moving and competitive marketplace, don’t wait for the last mile. Your customers and potential viewers, being subjective, can raise issues on the quality of your video and equate it to the quality of your business.
Be cautious while hiring the outside talent or an agency to produce the video. Go through the designer’s portfolio. A designer’s portfolio work depicts the characteristics of design and power of imagination. Take references from friends and colleagues. The designer may not be knowledgeable about your industry, but his deep experience in design style and skill set will get you to the desired height.
7. Lack of Resources
Though video marketing is in the industry for last few years, still it is relatively new to the digital marketing industry. That is the reason, a lot of companies are yet to be in the flow and not deploying the resources. This is creating a big drawback between video and its marketing strategies.
Start your strong video marketing campaign with all the available resources. Figure out what can put you ahead of your competitors. If needed take assistance from the third party executives and implement whatever your video need. There are many tools that are quite helpful in video marketing. Choose the correct one that suits your video type.
8. SEO Shortfall
Just posting your videos in video hosting platforms is not enough. It is essential to attract your audience to the video to view and make them like, comment and share.
So, it is advisable to use proper video SEO techniques soon after releasing the video to increase the online visibility of your work. SEO techniques and quality are on demand for a site to rank high in a search result.
Please keep in mind that you are using videos to market your product and services, and facing hurdles to pitch them in the market successfully will affect you and your business. We hope, following the steps above and help from the plugins you will see your video skyrocket in the search engine ranking in no time.