Simply speaking “branding” is the process of creating your identity. A process that involves creating a unique image of yours in peoples’ mind when they talk about you. “BRAND” is the most valuable asset for any person or business. In a nutshell, branding precedes and underlies any marketing effort. It is the expression of the essential truth or value of a person, organization, product, or service. It communicates about characteristics, values, and attributes that give the particular person or group the wide recognition.
So, when you are an entrepreneur or start-up, branding (rather say personal branding) is necessary. Personal branding is the ongoing process of establishing your image or impression in the mind of others. The goal of personal branding is to represent an individual (or a group) as a remarkable one and make the person an extraordinarily recognizable entity when talked about.
Today personal branding has become just as important on an organizational level that makes people feel proud and makes business relationships valuable. Personal branding is the single most important way to stand out in your spheres of influence. So, start crafting your very own personal brand statement along with your professional branding. Here are a few things you need to do to establish your personal branding:
Reach out with your expertise
Your personal brand is an extension of who you are, and what you want to present to peers and potential clients. While starting a new setting, a good profile is the first step. Make sure you have a consistent and professional headshot. Describe your expertise and experiences on your website. Your website is the place where you can showcase your achievements. Write about your goals and plannings in a thoughtful way. It can be a diary version or a professional expertise column. Project your articles with custom images (your website is your place, so try not to put stock images) to attract media attention and raise in SEO ranking. At this point, you can take help of professional services to do a bit of visual content for your site.
By maintaining a strong personal brand, you can present your business more humanely to others. At this, your online presence will help you to win over customers’ trust and will make you be a dedicated professional. To build this presence strong and successful, be active on social media and contribute to online discussions. For personal branding, these are essential these days –
(a) Communicate with people – To build your brand, take the opportunities to get in touch with people whom you can offer your expertise. Regular communication with existing customers like speaking or emailing will develop your communication skills and help to build rapport. Excellent customer service is an essential part of personal branding. Communication also upskills how to interact with an audience and make them more confident about what you aspire to do. Proper communication would bring you the tips from influential speakers and recognition.
(b) Have your personal domain – Owning a personal domain is quite impressive. A .com domain is not just a necessity for your personal brand; it can put your name on top of the search engines. Your website is your online asset. It is the place where you can put forward your “say” on the web and get people’s opinion. Your website is the first point to view your profile and contact you. A personal website is also the best place for self-advertisement.
(c) Blog postin – Good quality content are always welcome by the audience. In your website, you can share your personal experiences over business issues to make your readers a part of your journey. When you keep posting, your blog will jump naturally to get higher rankings too. Blog posting can be made attractive by using colorful graphics or blog infographics. As you know infographic is the easiest way to educate your audience/customer about yourself or your services.
(d) Social media activity – You must have your personal social media accounts on the platforms like Twitter, Facebook, LinkedIn, Quora, and Instagram or more others. Create these accounts with your own photo. No photo means no identity, which is not desired in building your personal brand. In the social sites keep posting regularly. Mention your site URL in the postings and upload the photos of your activities, also do share your work history and projects. Also, interact with your followers and don’t forget to reply to your tweets. This will make your profile look more professional.
Invite your friends and family to your profile and ask them to share their feedback on your work. The more comments you receive, you would appear more trustworthy and acceptable to your audience. You can also set a Facebook page to meet new opportunity from new professionals. Your Instagram account can increase the number of your followers with your personalized photos, custom logo or other product images or inspirational kinds of stuff. The same way you can spread your identity by joining in different groups and taking parts in discussion in Linkedin, where you can share your ideas and can gain knowledge about your job field as well.
Going with the internet and social networking it is not much difficult to build personal branding fast. Even if you switch your profession, personal branding and social media can get you recognized as a public figure instead of being tied to a specific business name. And most importantly your social media communication will become your digital footprint.
Unlock your padlock with your individuality. Individuality is the foundation of branding what makes you, YOU. Discover the deepest depths of your passion, findings, and your purpose and make people what you want them to see for yourself. Every human being has the brand in themselves. But there are times when you do not cultivate your personal brand, but it still exists. So, start exploring yourself and nurture it to build something meaningful. Have a story that can connect you with people.
Be clear about your brand message. Maintain consistency across all platforms. For instance, your LinkedIn profile has the photo of yours which is three years old, whereas your Facebook or twitter profile has the recent photo. Take care about the images you intend to project. Brand consistency will get you to the next level in marketing. It makes your customers more dependable on you. It is like when you’re getting known to the people, they start to develop opinions, ideas and assumptions about you based on your interactions, and if suddenly you change your appearance and style of communication; it will run the risk of confusion among the people about what you are all about.
If your social media voice is attracting, but your product packaging is plain, it will send a wrong message to the consumer and a feeling of mistrust will raise that your brand can’t be trusted. So, be steady in the same attitude and keep engaging with the right emotions your consumers. Brand consistency is part of building trust and personalization. And putting a consistent personal brand message in front of consumers is one strong step in the right direction to attracting new customers.
Always be a learner in the industry. Things are changing faster than ever, and to go forward with the changes, you have to constantly upgrade yourself. If you don’t stay relevant to the trends, you will be left behind in the continuous evolution. Also, pay attention to the quality and quantity of your conversation, be sure not to share any type of controversial message that may give a wrong impression to the consumers and damage your social and professional image. Over time you will see that personal brand statements will be part and parcel of any successful career or business.
Lastly, we offer a range of services that can help you in developing your brand image. If you need to avail any of our services, please reach us at firstname.lastname@example.org or go to www.eyecandyinfographic.com