31 January 2017

Why Mobile Friendly Infographic Is Necessary?

In the raising era of content consumption, visual graphics play a vital role. Not only the customers but the marketers as well are crazy for visual graphics, and most precisely is an infographic. Creating an awesome infographic with the tricks and tips is a super marketing material.

But creating a super marketing material is not enough. It has to make sure of its’ proper distribution among the audience to capture their imagination and lead them to your website. And chances are high it would turn them into customers and subscribers. So when you are thinking of branding and marketing with infographics as a part of your digital marketing strategy, make it mobile friendly for the obvious reason. People spent more than 40% of their time in mobile throughout the day. Hence if you want to reach all mobile viewers, make sure your infographic is mobile friendly.
Now, let’s look at the necessary facts that can make an infographic mobile friendly!

Limit the Length
For a normal infographic, length is not an issue. But when it comes to view in a device like mobile, the size need to be taken care of. So keep the size small with appropriate text. It would make the infographic easy to read and navigate. Mobile users like to read small infographics with to the point content and share them easily. This will help the readers to get the knowledge along with enjoying the work.

Layout design
Make room for design creativity. An infographic is all about illustrating the information in an eye appealing way. So if you create the infographic only with text, it would become annoying. So instruct your designer to make the design layout that accommodates the text and design in a tricky manner to fit in nicely.

Create Thumbnails
The young generation spends more than 70% time in social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. Make creative thumbnails of the infographics and post them to the social networking sites. It is a great chance by putting the thumbnails on those social networking sites and draw the attention of young starts to explore the infographics on their mobiles.

Use as Popout
Create micro infographics with less content. You can use them as your website pop up banners. Customers, during their visit to your website, will come in touch with the infographic banners and it will raise their interest.

Responsive Infographic
Whenever you are creating infographics, do not forget to make them responsive. A responsive infographic is a technique that allows to change layouts depending on the screen size. This technique gives the content the well-presented design of an infographic combined with the cross platform usability of mobile first design. A responsive infographic is SEO friendly too and future of digital marketing.

Multiple Infographics
If you have too many points to describe in the infographic, it is wise to break them in multiple small infographics. For mobile viewers, it is hard to scroll a long infographic in the 6 or 7 inch screen. So, a short infographic with a few content and relevant graphic would make it crisp and will raise reader’s interest.