Don’t you think if you know your customer well in advance, it will give you more advantage in selling your products/services to them? Yes of course. And this is proven too. For business profitability, you need to observe your customers, get in depth with them, show an informal aura, and then only you can boost your growth as a pro. By getting insights of your customers’ or clients’ mind, you can then make it possible to improve your customer experience.
Business goals depend not only on customer’s purchasing history; a complete profile information is much helpful in understanding your customer in right manner. More importantly, this elemental practice protects you from customer fraudulence and unexpected financial losses. So, how do you think it is possible to know your customers and avoid potential shortcomings to maintain business growth and customer relationship? Let’s find some ways that are harmless –
Study your customer
The very first time you come in touch with your customer, try to understand his/her nature and the activities. Along with the necessary information to register the customer, continue interaction and collect sufficient data even if they are not directly related to the business. If you have any question in your mind about the client’s status, just ask that. Do not assume their preferences and beliefs (this isn’t a smart marketing strategy).
The best way to know your customer is to grow a relationship, which in turn involves acquiring the customers, retaining their interest in the brand and extending the relationship beyond a single purchase.
Take advantage of Social Media
Nowadays social media is such a place where everyone is always active. More than 50% business owners and customers update their profiles on a regular basis for best SERPs and business growth. So, take the opportunity and leverage social media to interact with your customers. This would help you in knowing the likings & dislikings of your clients, their opinion regarding a product or service, and it’s a big thing if you can resolve their complaints through social media. People love to believe in the power of social media. Posts and communications through social media would also generate old as well as prospective customers’ interest to know better the service provider and equally your knowledge grows for your customers.
Organize an Event
People love engagement, and more if it arranged by someone else. By hosting an event, you will remain focused and can get more data from your existing clientele and new prospects. Those who are interested in the event would surely browse the website and fill out the contact form with their details. Even customers would not mind sharing more data than ever before to participate in the event. Also, for web-based businesses, a webinar is substantially helpful to understand better their customers. If the attendees are given a chance to introduce themselves and put forward their queries, that would bring out more personalized information about them and henceforth you would be able to understand their mindset.
To be on the growth wave, business owners need to have customer behavior analyses reports. And being a business owner, you can understand what your customers are after, by implementing business analytics. There are wide ranges of analytical tools that can help you to grow with a tremendous advantage. With the use of Analytic’s Advanced Segments, you can check the custom segment you want to view.
By selecting Visitors menu, you can get the correct information of the location demographics of your visitors. It would help you to determine where your best visitors are located. Leveraging Analytics’ data sets or segments that you’ve already set up in your analytics tool you can gain deeper insights into visitor usability and in-page behavior. Also, you can monitor the source of traffic and focus on the various activities that occur once they are on the site.
Grease your Relationship
In marketing to know your customer, you need an excellent communication skill and increasing cordial relationship. To know and retain your existing client base it is incredibly important to be customer friendly and help them to have a comfortable and enjoyable experience with you. Without customer service skills, your business may risk losing premium customers.
Using your relationship, you can come closer to the customers so that they can express themselves. The relationship allows you to make an understanding of your customers by demographics, gender, income, location, hobbies, interests, and other key attributes. This variety of factors take you further about what your clients’ thinks are, what are their perceptions of your products or services or what types of promotions are most enticing? Thus knowing them, you can offer the best-suited deal to them.
Maintain Customer Profile
Only gathering data of your existing clients and prospects, is not enough. At the same time, you also need to maintain and nurture the data in right manner. A customer profile is a great way for a company to gauge the needs of the customer. By studying a customer’s past purchase history, economic status, and family background, you can get a better understanding of the customer’s lifecycle length. By that, you can maintain and improve your journey with the customer that is mutually beneficial for both the customer and you. But never ignore a customer, even there is a single purchase during his lifecycle with you till now.
Understanding customers are a long way to go. Above all are the few among many like these which affect your “get to know” and relationship with them. We believe, actually practice these manners to understand our valued clients to serve them better. Please feel free to write us if you have any suggestion or experience. Also get us connected socially to the platforms below.