As you know April is the official tax month in the U.S., you need to prepare yourself for the next session from now.
October is the month when you need to visualize your future goals and start wrapping up the running projects. This is the time you need to look back and at the same time go forward with new future plans.
So, to make successful steps down the lanes, start building your presence immediately.
Whether you have come a long way or you are a start-up, or your business goals are – either short-term or long-term; it is important that you understand that a strong online presence builds and grows your online personality constantly, and helps you to take steps towards fulfilling your business goals.
Let’s break down the process of taking the opportunities and marketing your online presence more effectively-
Strategize your goals
Set your goals strategically rather than just for the sake of building your online presence. Note down your plannings and discuss it with your partners.
Do not forget to include these into your plans-
Website – As you are into online marketing, your website is the most reliable point of your marketing since your customers can find you and interact with your business through your website.
Select a good domain name that is easy to remember. Enrich your website content with the keywords that can enhance your website in page ranking. (However, it’s not that you need to do everything in one go. You can start with the domain name and e-mail and rest you can do in step by step.)
SEO – SEO is an essential part of your online presence, and it makes easy for your website to perform organically (what we call ‘White Hat SEO‘ ) in search engine result pages. With SEO facility you will get a solid platform for your website. Even if you aren’t an SEO expert, it’s OK. Consult with an expert and get your job done.
Analytics – Analytics provide the statistics that are connected with business insight and data. Analytics techniques are good enough to mine information what may not be available through any other means.
Being the business owner, without analytics you will miss out the enormous scope of growing your business. Analytics are much helpful to analyze customer behavior and ROI measuring.
October is the month when you can support your new online habits.
Kickstart with these-
Business blogging is one of the most potent stratagems that can get you more online visibility and rank you higher in SERP. Business blogging is one of the ways that make people find out your website and drive traffic too!
Blogging is a type of content marketing which increases brand value. Blogs raise awareness and shape audience’s thoughts as well as set an ‘open-eyed’ style posts to stand out in the crowd.
Be active on Forums
Participating in discussion forums make your online presence active and you are getting noticed by many. Members of the forums rise multiple issues daily, and you can express your ideas and thoughts there which make your online identity brighter and much more highlighted in the crowd.
Constant communication will make you influential which in turn will help you in marketing at any point of time throughout the year.
Social media has changed the world. Billions of people are using social media every day, and the count gets increasing. Social media has reached every part of modern lives and people. It offers diverse benefits for business owners and makes a significant presence on the web.
If appropriately handled, social media platforms like Facebook, LinkedIn, Twitter, Instagram, Pinterest prove to be eminently beneficial for business communication and lead generation. You can make your website more powerful by merging your social media and website together rather than standing alone.
If there’s anything that makes your online presence visible over the night, it’s to give away something valuable for FREE, in return for the opt-in. You can offer many things to your audience for free or with an easy condition.
Anticipate your customer needs at every step and wrap your offers accordingly, here are some ideas!
- A coupon or discount code on the next purchase
- A free membership
- A free consultation session for your product knowledge
- Access to a live webinar
- Free event entry for members-only
And much more as per your industry specifics.
There are never-ending things to do online, but you can not sum up everything in a day or two. Give it a time and experiment with different concepts.
Just remember: utilize every opportunity in right manner to build your brand and bring in more revenue. Having an online presence will help you to achieve your goal (if you have not set any non-viable expectations).
It is recommended that whatever the possibilities are; as there is no hard and fast rule to these things, get started with at least one. Your one step towards the right direction will work best for you and your audience.
Any assistance needed, we are just an email away!