2017 has well set in. And the e-commerce market has seen some notable change in trends already. And more to come. The year 2017 will be a major turning point in the realm of technology that will change the whole way customers interact with brands. So if you want to sustain your business through online, you must be alert and updated about the new trends in the e-commerce domain. Stay at the forefront of your industry to expand it.
If your pipeline holds a strategic planning agenda for e-commerce, then start planning from now before it is too late. The online market is a huge market which attracts all kinds of businesses towards it. And when the market is big, the competition will be bigger and tougher. Customers will be even harder to win over, but easier to lose.
Presenting, a list of 10 revolutionary eCommerce trends that you must pay heed to…
Let’s take a plunge!
1. Omni and multi-channel shopping
Multi-channel shopping is steadily rising, and in 2-17 it will evolve into a mainstream shopping practice. And along with that, Omnichannel shopping experience will also yield a 360-degree view of customer preferences targeted towards products purchased, delivery, shopping patterns, and so on.
So it is predicted that marketers who provide both multichannel and omnichannel shopping experience to their customers are likely to thrive.
Personalisation will be the fundamental essence of marketing in 2017. The greatest challenge the marketers face is to make their customers feel special amidst the thousands of other customers. Each marketing message targeted towards customers must be specific and data driven, only then it will be easier to sell them any product or service. One to one personalization, which implies knowing the requirement of your customers before they themselves do, will help any marketer to gain a vast clientele of loyal customers.
3. eCommerce Growth Shifts to Asia
In 2017 and the years beyond, we would see e-commerce being channeled to Asia more and more. The US used to be the primary driver of e-commerce growth. And though the growth rates are still strong in the US, the market is on the verge of a saturated point, that might result in the slowing of the e-commerce growth rate there.
Whereas, China is expected to see a greater rate of e-commerce sales.
4. Mobile Conversion
Though the chunk of conversion is still under the firm hold of desktops, going mobile is the last thing that you would want to avoid. Because the path to purchase of any customer nowadays happen mostly on mobile devices. So despite the prevalence of desktops in converting leads, we would see a growing rate of conversion through mobile in 2017.
5. Content Shock for SEP Experts
As we know the importance of good contents for the sustenance of any business, 2017 is predicted to be the year of Content Shock for SEO experts. With the rising numbers of competitors in every realm, it will be increasingly challenging and difficult to find an audience.
6. E-commerce through Social Media
Several social media marketing experts predict that social media are the future of e-commerce. This is mainly because social media are no longer just networking platform, but also they are beneficial for sales. Social commerce is predicted to solidify it’s position gradually, and this is all because of the growing acceptance and reach of Facebook, Instagram, Snapchat, Pinterest, and viz.
User habits and user preference can also be considered for this happening.
7. Super Quick Turnaround and Return
Same day delivery and free of cost return/replacement of items sold online will be a major trend in e-commerce from 2017. Well, I must say it already has, but from 2017 the 24 hours turnaround will be in high demand by customers all over. Investments in partner and logistics network will result in the formulation of this trend. This trend has been highly anticipated amongst consumers, and more people are enthusiast about it. Local pick up locations will increase, such as fuel stations, grocery stores, stands, etc.
Packages will no longer be dispatched only through couriers, but also through normal drivers, including Uber drivers.
Drone delivery is still on a distant horizon to materialize, but it has been predicted to actually happen. Major e-commerce companies have also tested it.
8. Data Analytics
As mentioned earlier in this blog, personalization has always played a vital role in sales and marketing. You must read your prospect’s mind before selling something to him/her. Earlier this was done purely on the basis of intuitions. Today, real-time analytics give you the deep insight as to what your customers are up to. This trend is directly connected to personalization.
Start gathering vast datasets to draw factual conclusions about your consumers’ behavior. This will come handy in creating advertisements and marketing campaigns. Studies say, in the first half of 2016, sales volume of companies who used analytics have got 73% better result than those who didn’t.
9. Adopt Chatbots
Chatbots are probably the most significant and emerging technology of 2016, though only rudimentary tasks could be accomplished by the bots. Though we have known chatbots since before 2016, it is only in 2017, that we have seen the prevalence of chatbots in several e-commerce sectors. Last year September, Facebook implemented an in-app purchase functionality to the Facebook messenger that allows the bots to lead the customers through the path to purchase and complete the purchase process within the platform itself.
Chatbots have gained tremendous popularity, and soon they are going to become the norm of e-commerce, rather than experimental design. If online marketers don’t want to let go of their customers, they need to adapt to chatbots from now.
10. Avail Real-Time Customer Service
Excellent customer service will be given the top priority in 2017 and beyond. And live chat assistance that provides real-time customer service is a significant trend that experts predict. Not just chatbots can help you in this, but also video chats, interaction through Facebook, voice calls, etc, will make it happening.
So that being said, e-commerce is a fast paced sector that needs to adopt the latest trends predicted. Considering the facts of immense competition and that consumers can change providers within a second, the market is tough. Customer experience and pricing strategy must be planned meticulously, else chances of falling away, are there.
So all the e-commerce marketing strategists out there must pay heed to these major trends predicted for 2017.
Do you think there is something more to add on to this list? If yes, then please feel free to share it in the comments below. And if you are willing to adopt any of these trends to your e-commerce marketing strategy for 2017, then also share it with us.