You would be agreed that font style and color of an infographic attracts more visitors to the website than a text-only web page. Especially the millennial generation like digestible visual content that is easy to consume. 85% of all information transmitted to our brain come to us in the form of visual content. And indeed visual contents bound visitors to respond in a better way. Infographic, in fact, is the way of expressing a message visually that incredibly effect communication between brand and audience. Let us see the helpful tips for applying infographic as an successful business boosting for your target audience!
Infographic is the time saver. To describe a process neatly and clearly you need to spend a lot more words and time to make your visitor understandable. But with a visual form, people do not need to spend much time to get the information. The difference of text size (bigger or smaller as per requirement), graphics, maps, and chart illustration will do everything for you. In an infographic, graphics are more focused than texts and hence visitors can grab the information faster than what they can do simply reading an textual article.
Since, an infographic does not need lot more text, can accumulate more information in a smaller area, making them easier to read and digest. Keeping in mind the mobile traffic in 2017, marketers are more tend to go for mobile friendly infographics. It is expected that in 2017 mobile users will cross the limit of more than 5 billion. So, mobile friendly infographics will help the viewers to get the necessary information when the user is in hurry.
Also, due to its engaging nature infographic is the preferred medium for branding and promotions. The use of bright and bold colors bring out the insight of the organization in an interesting way and give consumer more options to chose among.
Infographic is the most intelligent way to showcase of information. An infographic is a guide to the visitor to get knowledge about an organization, their work area, their achievements and so on. By creating an infographic with their details, an organization excellently shows off to the world and increases the level of interest of the customers. Adding the organization’s data and vision to the infographic, the organization makes its customers knowledgeable about them and more reliable and trustworthy. Infographic as corporate branding is in craze recently. For an infographic it is more advantageous that one can use it in a several way like by publishing it on the website, sending through it e-mail, taking print and display anywhere and nonetheless, can handover prints to the customers as handbills.
Social Media Booster
It is needless to say that activity in social media is immensely necessary for branding and marketing. For small as well as big business two of the main reasons social media marketing appeals them. One is the low cost of entry, and other is the ability to interact with customers and prospects directly. Here infographic fits more appropriately.
Infographic is all about images and the use of images increase engagement on social media. A product or service is hard to describe in text format in social media, where an impressive infographic can do it just by posting it. Attractive and colorful images are liked and shared by everyone. Thus, regular posting increases engagement and rating in SEO organically.
Making perfect posts in social media generates an interest among the visitors and prompt them to visit the website. Any new launch on your website, you can post that on social media with short infographics. In the infographics, you can include the stunning photos of the new products that would raise visitor’s curiosity and would take them the website. Your activity in social platforms will make you more visible o your target audience. So, you can say infographic ultimately works as “traffic generator” and leads to revenue generation.
According to psychologist Albert Mehrabian, 93% of all our day to day communication is nonverbal. Hence, to enhance marketing strategy, marketers tend to adapt “content marketing” and infographic is one of the best ways to communicate with the audience. 30% of marketers say that they love to market their contents with eye catchy infographics. Including logo and company website serves the purpose of branding too with the publishing of infographics. From the beginning of 2016 till 2017 current time, marketing with visual content has been increased up to 35%.
Did you know –
- Millions of visual contents are being posted every day
- Visual content helps more to grab targeted audiences’ attention
- Visual content brings inbound links
- Visual content influence human emotion
- Infographic as visual content is more preferred
- Visitors stay for longer period if they found visual content on the website
With so much affects infographic has become the powerful tool for content marketing who are looking to communicate more easily with their consumers.
It is beneficial to use infographics while you are making comparisons of your super qualities with your competitor. There are many more designers like us who can brainstorm and can create the perfect infographic that you can promote to your audience. Once you have a great infographic design, listen to your audience and acknowledge them about your services and feedback. After all good work pays back.