A good headline can double your readership and also your followers. We bring you some really useful insights about a good headline!
‘Don’t judge a book by its cover’- how often do you hear this? Quite often right? While the proverb is absolutely true, but alas! No one today has that much time to read the full book and judge it. This holds true for a blog or a report or an article. Not all the people have the time or will to read your article. You have to create that mood for the audience to read your content. You have to drive them towards your message.
Theoretically, a headline or a title is the first sentence of a written text that briefs about the cause of the below-written content. It’s the first thing that your audience gonna see in your copy.
However, the headline is a way more than ‘just’ being the first line of a copy. Quite often, the quality of a headline becomes a deciding factor for the audience. Whether or not, to read a copy is very often decided by the appeal of the headline. Even if your content is excellent, but the headline is not that catchy, I am sorry to let you know that your content will not be read by the masses. As a matter of fact, you should know that the number of persons reading your blog is actually lesser than your expectations and the number of persons reading your headline are actually more than your expectations! What headlines do is set up the essence of the copy. It creates the plot around which the whole content revolves.
Having understood the significance of a headline, we now show you some steps to create a good one:
Develop some inquisition
Creating an air of suspense in the headline always works, provided you are writing on a relevant topic. Make people anxious. Anxious to read the content. For e.g: “These vegetables help to improve cardiac problems” or “How To Use Twitter to Maximize Leads and Sales.” Take it from me; people will go on to read your content.
Summarize the content
This is especially applicable for contents that are lengthy and requires time to grasp. If you manage to provide a one-line summary in simple language about the content you are writing, the audience is going to read your content for sure.
Try to help
What does this mean? Well, make a headline that tells about solving a problem rather than just telling the problem. This process works and people do feel connected to your content. For instance: “Tired of Termites? Here is the Solution!” Result? Increased readership.
Quotes are useful
You can start your article with a quote. Just assume, you are creating a content on a specific Literature event. In it, if you can use a quote from an author in the title, it will add to your content. But make sure that the quote is relevant to your copy.
Statistics are always interesting
Providing a unique and interesting statistic in the title will definitely attract the audience to a huge extent. Make sure you mention statistics that are relevant to your content, otherwise it may backfire.
These are some of the ways to bring out a good headline. Now let’s find out the reason why people spend a lot of time on headlines. Let’s see some traits of a good headline:
Creation of Surprise
A good headline usually manages to surprise readers. They usually are what we call ‘out of the box’ and manage to present something not expected. And science says that our brain just loves it when we experience something like never before (something good though).
Best headlines are usually short and crisp. They contain information in brief and are never detailed. For e.g., In 2014 when Narendra Modi became the 14th Prime Minister of India, English daily newspaper The Telegraph came up with a headline that read “India MODI-fied”. This was a milestone headline. Short, to the point and understandable.
Gives rise to questions
A good headline will always persuade readers to ask questions. It will get them curious about any topic. This is a clear indication of the fact that audience is highly engaged.
A headline that is good will have the scope of human interest in it. Either it will make the readers emotional or will make them laugh, or shall give birth to anger or grief. Take out a good headline and see why you like it. I am sure you are going to relate to it.
It remains forever
“Birth of India’s Freedom” and “Nation wakes to new life” were the top headlines in the Times of India on the 15th of August, 1947. Just like this, a good headline remains etched in the minds of the readers, if not forever then for a long time. Just a few points ago, I mentioned about the 2014 The Telegraph headline on Narendra Modi. It is 2017, but 3 years down the line, I still clearly remember the headline.
I won’t claim that by following a certain “formula”, you will be able to create a good headline. But I can tell you that it takes the right blend of creativity and objectivity to create a unique headline. Whether the title is for your blog post or an Infographic, or a video content, remember to make it interesting and attractive. The sooner you learn this skill of making a good headline, the more you gain. After all, which writer doesn’t want to have a huge readership?