Check out these amazing Instagram usage statistics –
- Instagram has over 500 million active monthly users.
- Instagram users have shared over 40 billion photos to date and shared an average of 95 million photos and videos per day.
- 80% of Instagram users come from outside of the U.S.
- Instagram is used by 31% of American women and 24% of men.
Surprized! If you still don’t have your personal or a company account on Instagram, you are missing a big part of Social Media Marketing. Instagram is one of the powerful media to boost your online marketing and one of the most successful Social Media apps in the world.
Instagram was launched in 2010 and gained rapid popularity with one million registered users only in two months. Seeing its acceptance and fan following, marketers have come forward and incorporated Instagram into their marketing strategy. Promotion via Instagram increases fan following, and distinctly more followers mean more sales. So, don’t waste any more time, start your Instagram marketing right now!
Here are some healthy Instagram tips for your business
Of course, you need to make your Instagram profile look both intriguing and representative. And since this account is an official one, the profile must complete all the visible information.
Take Advantage of the Free Tool
You can open your business Instagram account for free or can convert your personal account to a business account. Use its call-to-action ‘contact’ and start communicating.
There are ways you can reach your Instagram contacts-
- Instagram’s Facebook page is the best way to send Instagram a direct message since there is no support email address. You can reach it at facebook.com/InstagramEnglish.
- You can mention others to a post by using the ‘@’ sign with the username in the Instagram comments section.
- Another simple way to connect with others is ‘commenting.’ By commenting on any post, you can send your message to the person.
- Like Facebook, Instagram allows you to tag others before you post your video or images.
- Also, there is an option to send private direct message
Use of #
Using hashtags is a great way to let other users find your content on Instagram. Instagram allows a maximum of 30 hashtags in a single post (though that is excessive and normally people do not do that). Apt using of hashtag can be a highly effective tool for getting noticed.
Brand specific strategy
Set your business Instagram content strategy focused as per your brand’s goal. Instagram is a unique way of showing the world your business. Being a photo and video sharing platform, Instagram makes most of your posts product centric. Featuring your products in the posts is the straightforward way to market on the platform. While posting, make sure you appear friendly and approachable.
To reinforce your brand more effectively and surely attract the attention of your followers, make your business images much fun and exciting. The more exciting the posts are, the more traffic you will get.
Focus Your Follower (Cum Customer)
Bring recognition to your followers. Show them that you appreciate their post and distributions by sharing their posts on your social sites. Acknowledge their cool photos, and share them with your Facebook fan or Twitter followers.
Make the best use of video as the video is the king of social media marketing. Video brings more engagement to your brand and boosts up your fan following. Instagram video brings 2x accomplishment to your posts. For Instagram keep your video length under 30 seconds.
Creativity and Authenticity
There must be creativity and authenticity in the posts. Even if your product is a small pen, present it creatively (while producing the pen ad, adding a line with beautiful handwriting will increase the appeal of the pen to 5x). And to maintain the authenticity publish photos of your actual products as they are used in real life along with their usability and other features.
Other Social media accounts
If you have a sufficient number of followers on other social networks, link them to your Instagram account; many of the same fans will be interested in following your Instagram account. Maintain consistency of posting in Social Media. Put an Instagram badge in the website sidebar so people can click and follow in seconds. You can also create your own badge in your Instagram setting
Allow your customers to ‘window shop.’
Instagram provides an opportunity to ‘go viral.’ Unlike YouTube, Instagram can do for pictures and videos. Instagrams popular page displays the current moment’s “hot” pictures and is visible to all users of Instagram. So, do not ignore, utilize the opportunity.
People love excitement and engagement, and more preferably when it is on social media. So, Run competitions on the Instagram account, it is one of the best ways to get engaged with followers. You can also start a fun quiz where the first person who gets a correct answer, win a prize. You can publish the winner’s photo and a 10-second clipping as a promotion of the product.
Do not go over the top
Keep your posts often enough and be relevant to the topic. Too frequent posts can overwhelm your followers, and they may end up with unfollowing your account feeling you are constantly in their face. There is no magic posting formula for any brand. You need to test and see followers’ reaction to your posts. Post frequency optimization is a never ending task.
In case you have a physical store, you should definitely link your Instagram account to your Foursquare one so that your followers can see where they can visit you.
Though it is effortful for marketing on Instagram, still it is great when utilized properly, and content is fresh. Hope the above guidelines will help you how to set, measure and track your Instagoals. Keep testing how to build your following and up your engagement and stay ahead of the curve.