Infographic, in the world of business, is defined as “A Window of Opportunity.”
Success needs exposure. Business has many ups and downs. So, you need to decide what you want to show and what you want to hide. And an infographic is the ideal way to showcase your success visually.
An infographic is the presentation of information in a graphic format designed to make the data easily understandable at a glance. People make use of infographics to communicate a message promptly, to simplify the presentation of large amounts of data, to show data patterns and relationships, and to monitor changes in variables over time.
The use of visualized information has increased :
- 400% in literature (since 1990)
- 900% on the internet (since 2007)
- 142% in newspapers (between 1985 & 1994)
How Infographic can be used as an Online marketing tool:
Infographic Creates Understanding
Text and data can often be combined to create more comprehension and understand a significant amount of information or complex subject. It’s also a more appealing way to convey, 90% of all information processed by the brain is in the form of visual images.
Infographic Increases Website Traffic
When data is paired with relevant images, there is often more interest and curiosity created. This characteristic of infographics can successfully increase the website traffic. This visual tool is an easy way to spread brand awareness and recognition across all social media platforms.
Infographic Can Easily be Shared in Many Communities
The main advantage of an infographic is the ability to share it globally via many communities, social media, and other web platforms. An infographic has a great potentiality to get viral within a short span of time. The social media platform provides an opportunity for an audience to take an infographic and share it with their personal communities which in turn creates the opportunity for the brand exposure to grow exponentially.
Tricks to remember to make your infographic work efficiently:
Unfortunately, not all infographics are created to go viral. Simply combining any text and images is not enough to communicate your message effectively. There are a few factors that are essential to creating an effective infographic:
Relevance: The illustration and images used in the infographic must be relevant to the topic. Irrelevant visuals do not improve memory, and they also tend to be overlooked by readers. If images are added just to jazz up the appearance of information are ultimately ignored by viewers.
Effective design: Though an infographic is beautifully designed, but ultimately may be ineffective. So, legibility and reasoning should not be sacrificed for appearance. If infographic creation rules are not followed, the creation will just as bad as presenting a wall of text. Infographics are created to make complex data ease if readers need to struggle to interpret the jumble of words and images that made up the infographic, that makes no sense of creating an infographic. Also, you will be failed to get your message pass across, no matter how pretty it looks.
Importance of Infographics in SEO:
They are an evergreen content format
In the world of content marketing, an infographic is a perfect format to share your content as they can be shared months after being produced and still be seen as relevant as before, depending on the subject of the infographic of course. Marketers usually get important results from infographic since they are so easily readable and linkable too.
They can boost your website traffic
As infographics are 30 times more likely to be read than an article, they are specifically designed to make websites visitors stay longer so that they consume more of your content. Indeed, it has been seen that publishers who feature infographics grow traffic by 12% faster than the rest. Also, a call to ‘action’ button guides the reader for an action at the end. Thus, an infographic increases both the website visit time and more opportunities to turn visitors into the lead.
They can be tracked easily
We all know the importance of keywords for SEO, and we have written a lot on the subject. Because infographics are basically images, it seems quite tricky to insert keywords, but you can simply use HTML format of infographics to do so! Or you can use the keywords in the meta tags while describing the infographic for web posting. You can also integrate embed codes to track their performance.
They take you closer to your consumers:
Infographics have the ability to make text heavy and difficult subjects enjoyable and easy to understand. Companies that belong to a niche or a very specialized industry using infographic content can communicate with their audience properly and make their products or services look more accessible. It has been stated that 70% of consumers say content marketing helps them feel closer to the company.
They can increase your subscriber base
Another benefit of producing infographics is that they can increase your overall engagement, thanks to a number of likes, shares, and comments that they generate. Indeed, it has been stated that up to 37% increase in engagement occurs with targeted audiences when a video is included as interesting visual elements in your infographic.
They are an effective method of link building
Infographics are considered nowadays as one of the most effective methods of link building, and we all know how this aspect of SEO is challenging. As they are meant to make your visitors stay longer on your website, they are also designed to attract backlinks. Effective link building with infographics can be achieved with a lot of promotions: email them to bloggers with embed codes, share them to influencers on social media or even use services like Stumbleupon or Reddit’s.
If you have information to share, go for an infographic without delay. And in case you need the design assistance, we are here.