Every picture says something; they say what you want to show your audience. But in case of an infographic, ‘content‘ is not the only factor that matters and draws the attention of the viewers. An Infographic is a clever combination of words and pictures to tell your story quickly, concisely and in an entertaining fashion.
If you’re tussling with digital marketing and content marketing efforts, and still facing a delay in relevant traffic generation, infographic is the thing that can drive attention of the visitors and convert them into paying customers. Infographic is greatly considered as a part of digital marketing arsenal. While using infographic, there is just one simple rule you need to remember, that, infographic gives your targeted audiences a great sense of value, knowledge, and reason to think about your product. Make infographic a part of your content marketing campaigns.
Infographic, in digital marketing, holds a strong place that can take you to your target audience. The best infographics may look like they were simple to create in Photoshop, but designing an effective piece of data visualization is anything but not an easy task. There are several great tools to create infographics, but these examples of infographics from around the web will show you how you can take it a step further and add a bit of style and personality to your data.
Let’s see how your message can be carried out to grab the viewer’s attention using visual tools combined with innovative design elements that will truly give your audience an excellent visual experience-
1) Catch Easily Your Targeted Audiences’ Attention
80% viewers use their eyes for first 60 seconds rather than their brain while going through any bundle of information. Being visual creatures, people feel more attracted to visual elements at first sight. Look at this image-
Tell me, haven’t you felt interested to know the facts while going through the colorful and illustrated image mere than just a text? So, this is the magic of infographic. An Infographic makes information distribution and memorizes them easy.
2) Visual Elements Increase Your Brand Awareness
An Infographic gives you the opportunity to include relevant information about your company and brand which generally include the logo, website address, email or even contact information. This is the very effective way to increase your brand awareness. Every time you publish an infographic on your website, it rises the chance to introduce at least five new audiences who might not have known your brand in the past. This part of content marketing delivers measurable online marketing results. And if handled properly, infographics can increase your traffic at least 8-9% without giving much effort.
3) Online Advertisement using Social Media
The current level of social media site is a spectacular way of online advertisement. People right now just can not imagine their lives without social media. So, power up your media profile with your latest infographic and let the world know about you and your company. Via social media, you can reach a larger of the audience than ever before. Infographics, covering nearly every aspect of your business, when appears in social media, initiates comments, chats, like, and share. It works like an online newspaper that distributes information much faster than any other media and generates opinion in much shorter period of time. Social media is one of the greatest factors towards creative infographic to go viral.
4) Increase Your Subscribers and Followers
As Infographics go viral, the impact brings a better search result for a particular business entity. The creative visual piece of design with your contact information, published on your media pages or on other channels explores the chances to increase your subscribers and followers more than earlier. There are a number of sites where you can submit your digital contents to promote your brand and business, generate PR, get promotional exposure and draw traffic to the website.
The abundant result of inbound links can really boost your search rankings. To make even more better, you can add highly targeted keywords in the infographic’s title part, in the body texts or meta information in the description of your Infographic. This way of marketing with infographic makes higher the chances of appearing as a relevant resource in search results.
5. Viral Capabilities and Worldwide Coverage
Due to its attractiveness, infographics have the capacity to be shared on social media networks and proliferate worldwide. This can not be achieved by ordinary text only posts. Online publishing has made it easier to reach the global audience with less time and effort. As visual information can be absorbed better from an infographic, viewers pay more attention and like to refer it into their circle.
Here, you may say if visuals are important then blog posts with graphics can serve the purpose. No, can’t. Because, infographic delivers a complex message in more simple visual manner, with the necessary visual instruction that blogs can not do. The layout, key points, different font style & size, and use of particular color for the solid message sense for the infographic presentation. So, the power of infographic is much more than blog or any other content marketing material.
Now, as you are going to include infographic into your marketing strategy, make your data and information authentic, and no one should get hurt by publishing the information. If, for any reason you need to publish someone else’s data, do not forget to mention it. And if you need any design assistance, feel free to reach us.