Marketing today is vastly powered by technology and has become stronger than earlier. Now in 2017, technology and marketing are tangled and raising their influence day by day.
This marketing transformation has happened due to the behavioral change of consumers as they spend more time on mobiles, tablets, and laptops. Also, they stay online at least 75% of a day’s time. So, this appears as a challenge for the brands to stay connected with their consumers in real time. And to meet this growing need of online consumers, marketers are turning towards more to the digital marketing than traditional, in any of the industries to draw more attention and keep up their return on investment.
So, we can call this ‘Impact of Technology’ on marketing. Improved technology has always been the trendsetter in business and marketing and takes it in different directions.
Digital Marketing substantially is a wide variety marketing channels that offer significant opportunity for marketing professionals.
Let’s explore the impact of Technology on Marketing
The key technical points that make the marketing exciting and successful-
- Search Engine Optimization
- Social Networking (sponsored and organic)
- Banner/PPC ads
- Social Media Marketing
- Reviews and ratings
- Responsive formats to fit all device
Most notably, the amazing part of digital marketing is technology influences both organizations and consumers. Let’s have a quick look-
Technology has impacted significantly on the organizations with diverse virtuality. For the organizations, it is now easier to reach the consumers before they actually launch the product. Companies start promoting their products and services from the pre-launched stage via the different modes of communications. Using different marketing formats like social media, blog posts, SEO, YouTube videos, or any other platform marketers are developing and channelizing with existing and prospective consumers.
To explore more let’s take a look at those technologies-
SMS or MMS on an average are sent and read by receivers within 5 to 10 minutes. MMS also contains texts, images, audios or even videos. Mobile marketing is time and location sensitive and can provide customers with the full value of promotes goods, services, and ideas.
AI or Artificial Intelligence is used in almost every industry. The actions taken by Ai maximizes the chance of success for some goals. AI creates expert systems (that exhibit intelligent behavior, learn, demonstrate, explain, and advise its users) to implement human intelligence in machines.
Machine Learning is the new wave that is coming in. It is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or infeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank, and computer vision.
Virtual Reality or VR is another area that marketers bubbled up with. VR helps in interactive product demos or organizing a virtual meeting which makes easier for stakeholders to involve in complex processes.
With the advance of technology, though people spend much of their time online, newspaper or magazine still have their importance. In due course of time printing process has been changed and modern marketing has emphasized on the text as much as the online reports. Moreover, new technologies have made printing method easier and more improved.
Internet of Things (IoT) is the vast network of devices that are connected to the Internet, including smartphones, tablets and almost anything that has a sensor on it. These IoT objects collect and exchange data. IoT brings anomalous insights and efficiencies in the industry; you just need to filter them and use to change customer behavior and add value to your services.
What technology brings and delivers to business and what is expected, possibilities are endless. Business is always undergoing a digital transformation that leads to change and impact the giver’s and receiver’s lifestyle. There are the number of affordable options for all kinds and sizes of business, and every business can take advantage of available modern technology stand to make tremendous strides.