With 25 million small business pages and more than 1.23 billion monthly users, Facebook is a great platform for connecting with your target audience.
Facebook has more than 2 billion monthly active users as of June 2017. So, apart from just using it for chatting or sharing personal photographs, if you are thinking to use it purposefully for your business, you are in the right direction. If you can merge your website and your social media profile together, it would be proven more powerful for your business. Here, we bring you some of the ways by which you can make more out of this social media giant and earn more revenue.
1. Make Posts that Engage people:
While starting with Facebook marketing, your primary goal is to catch hold the attention of visitors and make them your followers. Your posts must be skillfully written and designed, to engage people.
When you have taken social media as one of your marketing strategies, remember that every while your motto should not be selling your ideas or products. It would be wise to build the rapport first by engaging your fans and followers. And to engage them and make their visit repeated you could try with-
- post photos and ask them to comment on it.
- narrate some facts (may be personal or related to your business) which they can relate to their own experiences and can react to it.
- put forward some questions what attract them to reply back.
- sometimes share links of inspiring and interesting article/events that help increase knowledge.
Once you are trusted, your rapport and relationship all built up, you can then promote your services on your page.
2. Embed Widgets on Your Website:
Facebook widget is one of the tricks that prompt your visitors to like and share your posts in more faster and easy manner. These widgets are most popular and lightweight plugins and easy to add on your website. You can select from a number of the new Facebook Social Plugins and place them on your website and blog-
Facebook Popup Like Box – A gateway to like your page when a visitor visits your page for the first time.
Share Button – This the most powerful widget that allows your visitors to share your content all across the web. This is very helpful to bloggers.
Facebook page feeds – This widget displays your total Facebook page likes into your WordPress sidebar.
Profile Badge – This helps your visitors to connect with you and add you as a friend easily.
Twitter Link – It is a great Facebook widget for your website, with the help of this widget your twitter account will be automatically updated with a tweet whenever you update your Facebook page with any post.
3. Use Narratives and descriptives
Narrating any process and then suggest on that is very useful and imperative on Facebook. This becomes more focused when you add an image with it to ignite the feeling of the viewer. Here is an example-
I bet, your fans will sure like this type of descriptives posts against your products, and that would do good for you. Descriptive posts perform well as-
- they are appealing
- contain the description in detail with visual instructions
- easy to read texts
Thus, showing off your service or products with a high quality image will make your path to Facebook business success, a lot smoother.
4. Email campaigns:
Customer demographic has a significant role in your success of Facebook marketing. Many are comfortable in communication digitally via email or message services, but not savvy on social media platforms. To get their support, you can take help of email campaigns. Mark emails to them describing your Facebook posts accompanied by the post links and request them to like it and mention their comments for your posts.
5. Grab the attention of “Random Scanners”:
There is a certain percent of consumers who are online just to scroll randomly, without looking into posts. To stop them from passing away your post without stopping, use an eye-catchy, bright image and add customer-centric text to it. If possible make the image animated too so that the consumers are bound to stop scrolling at least for a once and look at your post.
6. Remarketing ads:
Being a digital marketer, your Facebook Remarketing ads are a valuable tool for closing deals with potential customers. This tool provides an opportunity to re-engage with your visitors who visited your website but did not make any purchase. With a little help from your web developer, you can use this tool to start sending Facebook ads offering them a discount, or free shipping.
Let’s have an eye on some useful Facebook marketing statistics-
- Facebook’s IPO raised $16 billion, making it the third largest in U.S. history.
- Since 2012, it has spent more than $25 billion buying competitors such as Instagram, WhatsApp, and Oculus.
- Facebook adds 500,000 new users every day; 6 new profiles every second!
- There are 50 million active small business Pages.
Facebook has been a revolutionary app for social media over the last decade. Its purpose has grown over the years and now being used for business transactions too. With due time Facebook’s security has risen and will lead to loads of more improvements over the next few years, contributing into advancements in business done through Facebook.