We are at the final week of our favorite Christmas holiday marketing count, and it’s that time of the year for the business owners to plan for holiday marketing strategies.
What should you offer? “Discount” folks! It goes without saying.
Still, you need to wrap your offers with the feeling of JOY & EXCITEMENT to make your targeted audience feel the CELEBRATION MOOD.
Do not try to sell your products directly. Bring it in front of the audience in such an attractive manner to drag attention and encourage them to come to you. You need to plan the launch of your Christmas campaign from October; it is essential to check the trends and go with the flow. When it comes to Christmas, the searching trends increases in Google and other social media profiles. So, advertise your products and services with an eye-catchy banner, flyer or social media posts.
People love shopping online more nowadays, and shipping is a primary concern for every online customer at the holiday season. 🙁
Offer FREE expedited delivery! 🙂
Loyal shoppers would like to see their favorite retailers representing Rudolph. Your free shipping service will lead you to earn more trust and confidence and more opportunities for future sales.
Design the packaging of your products especially for the holiday season. This promotional trick works better at the celebration season as people love the ‘Christmas feeling’ while making the purchase. Also, keep in mind kids’ choice while packaging. To cheer your certain category customers (the parents or the lovebirds) a but more, you can design a custom version of the packaging. Packaging with Christmas graphic will increase both your sales and branding.
If you are into digital business, give your website a new look with Christmas theme. For e-mail, it is significant for marketers to make their clients aware about your upcoming offers. Sprinkle the festive feel by making your emails bright and jolly. You can also offer your customer and prospects a magical Christmas gift as “15% Off” or can introduce any “Combo Offer” for signing up to your website and visiting a selected page.
You can also offer them an entertainment option to post a photograph to your social media account while using your product.
For the holiday season, you can think of increasing your budget for PPC Ad. During holidays, people try to place more online ads, and for obvious reason, you want to perform better than usual. Hence you need to increase your budget that consequently increases your sales and revenue.
If you are a location-based physical business owner, you can also get benefited in the holiday season. The easiest way you can do this is, by using location-based ads via Facebook or Google. Also, custom flyer, banner, brochure is effective for physical business owners.
Utilize Location Based Ads to Boost In-Store Traffic
Business owners with a physical location can surely benefit from augmented online marketing during the final weeks before Christmas. The easiest way to do this is by using location-based ads, such as those provided by Facebook or Google. These ads use location data from devices to target ads to people who are near to the retailer’s store.
While walking through, shoppers will come in touch your advertisements, and that would boost their shopping desire. Advertisement collaterals are more effective during holiday seasons than any other normal day of the year. Research says people, especially “millennials” do surf and active on social media while shopping in-store, so using ads through social media will influence shopping decisions and behaviors of the customers.
You can try out with other options like traffic generation channels, Blogging, Content Marketing, eBook and more that may work!
However, don’t spend much time on thinking. Start your holiday marketing before your competitor steals the deal!