The new millennial marketers are tech savvy and well acquainted with social media marketing. But just having the perfect social media publishing tools are not enough. To keep consistency and make communication reliable the old and trusted way is email.
The online world is fascinating, from Facebook ad to any other marketing tools. Yet, that doesn’t dwindle the importance of email marketing to reach the prospects anytime anywhere. Let’s see how and which email marketing tool can be used as one of the valuable channels for the targeted audience.
Litmus
Litmus users know how much efficient it is.
Your subscribers use different apps and devices to access emails. Litmus is the easiest way to create a great email for every subscriber, everywhere. Litmus works so efficiently that it enables sync your email automatically to your email platform in a single click, drastically speeding up your development time. You can create private Litmus teams to manage access and monitor usage across clients, customers, or departments. Email campaign with Litmus improves your chances of reaching the inbox more than any other service provider.
The Hemingway App
The Hemingway App is such an app that highlights lengthy, complex sentences and common errors. While creating your emailers, you will be notified by a yellow mark where you need to shorten or split it. Whereas, a red notification indicates that your sentence is too complicated that readers may find hard to connect with the context. There are other color indicators as
well –
- Purple – shorten your word.
- Blue – shows adverbs and weakening phrases that you can replace with force words.
- Green – indicates sentenses in passive voice.
You can also take the assistance of the toolbar to format your content.
MailChimp
MailChimp provides marketing automation for e-commerce businesses. With MailChimp, you can send beautiful emails, connect your e-commerce store, advertise, and build your brand. MailChimp works like your second brain that automatically helps you find and connect with your audience so you can build your brand and sell more stuff. MailChimp is a great email campaign builder too. Whether you need to share any big news or tell a story, this campaign builder makes it easy to create email campaigns that best suit your message.
ConvertKit
While you are sending your marketing emails or newsletter to all your customers or prospects, an ‘all good’ generalized email is being sent. But ConvertKit focuses on being the best at email marketing and then building great integrations with e-commerce, landing page, and membership site providers. With automation service facility ConvertKit can guide what the customers and readers really want, what they are interested in, and helps you to better serve them. ConvertKit is built by bloggers and hence empowers you to earn more from your email marketing making your emails personalized.
ActiveCampaign
ActiveCampaign assists business in email marketing by setting beautiful newsletters, campaign follow-ups, and individual emails. ActiveCampaign great sorting and filtering features including customer records, tags, lists, conditional rules/routing. Using this tool you can achieve 25% open rates in the industry. As it is one of the most affordable tools, ActiveCampaign is best for startups and small businesses. Along with email marketing, the tool ActiveCampaign also provides CRM and automation platform as well.
Infusionsoft
Infusionsoft is one place for everything. It is a private company that offers an e-mail marketing and sales platform for small businesses, including products to streamline the customer lifecycle, CRM, marketing automation, lead capture, and e-commerce. The powerful software of sales & marketing of Infusionsoft integrates with thousands of apps to get you more organized, deliver personalized service and close more sales. Its advanced tracking software collects detailed customer data and allows you to follow up with a personalized touch. It is an impressive platform that will save your time for sure.
As in this digital era email marketing is an essential part of digital marketing, optimize your email campaigns with A/B tests and analytics. While creating the emails remember that each email subscriber is a real person and you need to treat them like that. So, draft your emails with the help of designers and their creativity.
Make your email marketing campaigns so exceptional that they attract the attention of your subscribers still having a busy inbox.
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