White Hat SEO can be called as Ethical SEO. It is more frequently used by those who intend to make a long-term investment on their website.
In SEO terminology, white hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. To understand it in an easy way we can say it’s the process of using various techniques that ensure your site performance well in the SERPs.
White hat uses organic techniques and quality demands on a site in order to rank high in a search result. There are numerous factors that can be taken into consideration for these techniques, such as:
Publishing of quality content
Well, content is enough a big thing, though not everything. So it’s not wise to publish poor content once in 15 or 30 days. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website. For that you need to build original content, search engines will help your site get more exposure. Google rewards high quality sites that contain original content. So, great content does not only make a better website, it also improves your site’s ranking, which can have a very positive impact on your business.
Using effective keywords
This tactic helps in improving a website’s placement in search results. To do this in an effective way ensure that the title and URL include important keywords. But adding sufficient relevant keywords to text on the page doesn’t mean keyword stuffing. Use your targeted keywords or phrases in your meta description so the readers could understand that your content is relevant to their query. Make it appealing to the viewer. The aim of keyword optimization in the pages on your site to come up to those who doesn’t have knowledge of SEO. Keyword optimization helps you to achieve visitors both in your site and Google. However, overuse of keywords can be detrimental to search engine ranking.
Posting images and videos
Viewing and listening together creates the sense of evaluating and understanding faster. To many people, the term animation appears only as funny and appropriate for children. This is not true. The animation is in trend for marketing for recent years. An animation is in its most strong and powerful place in context to promotion and marketing. Because of the moving capability animation it is not boring. Visually moving content is always preferred, and viewing is understanding. So when you are presenting the product details with an animated visual aid, things are bound to set in viewer’s mind. So, it is obvious that this white hat SEO technique if going to prove successful for you.
If you find videos expensive, do not hesitate to go for static or animated image posting. Colorful and illustrated graphics are much easy to understand. In this digital marketing era 60% consumers say they love to purchase online which is the effect of internet advertising and digital promotions. 40% consumers are influenced by social media advertising while making the decision. So, on an average companies are tend to spend 35% of total marketing budgets on digital marketing and promotion for business success and SEO benefit.
Meta information is HTML attribute that provides a succinct summary of web pages. They normally appear underneath the blue clickable links in a search engine results page (SERP).
Metadata are mainly used to specify page summary, keywords, author of the document, last modified, and other metadata. This helps the visitors to refine their search and get the desired information. Showing collection of metadata inspire the visitor to go deep into the page. And this activity reflects in SEO ranking.
Website architect design
Website architecture is an approach to the design and planning of websites that involves technical, aesthetic and functional criteria. It is the next major element of ethical SEO ranking. Search engine brings out the relevant pages when someone searches, and it picks the very best ones to show first. And to be on the blue book, the right site structure would help your SEO efforts flourish while the wrong one can cripple them.
Mobile Friendly – Mobile friendly sites are rewarded by Google, and a got the chance of better rankings on mobile searches as well. Make your mobile visitors happy and increase the chance of success.
Site Speed – Websites that have faster speed, gets a ranking advantage than slower sites.
URL Description – While searching, finding words of your choice in the page URL help ranking prospect.
Site Security – Sites running with HTTPS servers are more liked by visitors. It provides better security to the web surfers.
UX design – To be SEO optimized you must focus on User Experience. A good user experience goes much deeper than writing clean code. User-friendly designs improve customer satisfaction and loyalty.
In the simplest of terms, White Hat SEO techniques are the step towards organic SEO results. If navigated correctly this technique will surely deliver positive results and a big return on investment.