In this age of internet marketing companies are expanding their business wings globally beyond the borders. This practice brings more opportunities to work with international clients worldwide.
People are busy 24×7 within a hyper-competitive market situation which along with global opportunities involves increased disruption due to a different culture and cultural diversity. This cultural diversity has an important impact on business yet having challenges of working across borders, color, religion, socioeconomic stratum, languages and customs, political issues, and more.
Multicultural workforce influences an organization with the variety of viewpoints and sometimes inspires or demotivates the environment.
Let us have a look at the benefits and the challenges of global business opportunities.
* Communication is essential in every aspect of business and is one of the key parts of business success. But it becomes critical when ‘message’ gets misinterpreted due to the language barrier. Though English is considered as the universal communication medium, there are countries and people who prefer to keep their own language as their prime medium of communication.
If you are progressive and fostering towards foreign culture for your business productivity, communication is not a barrier to you. Your initiative to learn the language of any certain part of the globe would be appreciated, and well come by your business partner and that would influence your business relationship as well. Language and communication are such pivotal elements that strengthen the bonding and help smooth execution of deals.
* Cultural diversity motivates and inspire creativity at the workplace. Such as in EyeCandy, every day we are communicating with a many global clients and getting in touch with their taste and preferences with varied work style. Also, clients from different countries place their orders as per their culture and everyday lifestyle. Working with different demographics our team is in the continuous mode of reaping their tangible and intangible benefits from the workplace. In turn, this rises respect from co-workers and helps in business gains.However, in some cases conflict may inevitably occur due to the change in the work environment. There might be employees who can not acknowledge others’ work culture and cannot recognize others’ talents what results in unacceptable circumstances and complaints. This hampers a worker’s potentiality and effects in quality of the employees’ relationships with their co-workers.
* Globalization has changed the terms of behavioral and organizational dealing. Going with the new trend leading companies have understood that to grow further they need to keep increasing their reputation maintaining the constant diverse environmental demand. Working with global clients business reputation will flourish when you are able to demonstrate the fulfillment of your commitment in spite of having a difference in culture, language, employee behavior and most importantly location wise time difference.Reputation also maximizes the possibility of relationship building and inspires the employees to perform up to their highest ability which directly effects in higher productivity, profit, business expansion and return on investment.
* Diverse workplace/workforce is also a big advantage to meet business strategy and the needs of customers of different locations more effectively.Companies those who encourage diversity in the workplace enjoys the benefit of ‘scheduled work hours.’ Like- if you are based in the UK, and your client is located in the USA, there is a difference of working hours. But, since you have your time commitment and you need to ensure the tasks to be completed within the time limit, customized work schedule can accomplish the client’s requirement for your company efficiently and conveniently. This would help your management team to face the obstacles or challenges and enables visibility to the benefits of diversity in the workplace.
Moreover, having stuff or employees from various religion or culture in the workgroup strengths the bonding with the individuals by celebrating different occasions they adhere to throughout the year.
Diverse work culture also adds oxygen to flatten the hidden biases across the globe. Cautiously or uncautiously every person has a tendency to push aside others while making any decision or forming a team. Thus, the best candidate may lose the opportunity. Whereas, an unbiased work distribution may prevent the organization from supporting social divisions between employees and recognize the proper talent. This will actually help to overcome the clash of approaches, and the dynamic decision can bring the best results.