Consumer behavior is changing, and hence marketing is affected. Leaving behind “Read” and “Seen,” “watching” is taking off. Watching video is significantly increased and is going to be the biggest marketing trend for 2017.
By mining Google search and Youtube watch trend, the consumer behavior that uncovered is –
- Viewer aging 16-25 prefer to watch the prime time slots on YouTube than to TV
- Professionals find it easy to get into any process by watching an online video
- 60% Advertisers believe online commercials reach faster than traditional ways
- Online videos are the 2nd best thing to the teens and millennials after food and breath.
View to the above, concerned marketers need to pay attention what customers demand. So, taking this opportunity marketers have started thinking seriously about marketing their content with online videos.
The reason behind this increasing demand that consumers are much busy today and they have very less time to go for text content. Being visual creatures, when viewers go through any text or graphic, brains attempt to register what the presenter wants the viewer to get and understand. Here lies the success of the video by putting audio and visual together. Research static says 100 million internet users watch online video per day. According to 90% online shoppers, online video is helpful in making their buying decisions. 75% business executives watch work-related videos regularly. Throughout 2016, the graph of video content marketing is up and only up and the same trend is continuing in 2017.
A video is a brand storytelling and has quantitative information about where and what to buy, what is new in the market and all about whatever can go online. So, it is proved that video is the ideal medium for reaching consumers. Perhaps, companies or brands who are yet to include videos in their marketing strategies may be missing a stupendous opportunity to arrive at a greater portion of their target audience. Content with movements is highly attention drawing and best for:
- Share in social media
- Keep engaging the viewer in personal level
- Product or services to be remembered
When a marketing e-mail contains a thread of a video explaining the service or the product, the click through rate increases 60-70%. Video marketing increases sales and leads after watching explainer or narrative videos. Video marketing is cheaper comparing to other marketing medias. Once the potential buyer watches your video, it takes two minutes to see and less than that to share.
By having both audio and visual options, it is easier to explain the strategy in a story telling way. Honestly, short videos are the powerhouses of Brand’s social media pages. A punch of audio+visual combo motivates the viewers to be more actionable.
Try out today and make marketing better.