We hear so much about Content Marketing nowadays. What is this Content Marketing?
Google says “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
And as per Wikipedia “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
Attract attention and generate leads
Expand their customer base
Generate or Increase online sales
Increase brand awareness or credibility
Engage an online community of users”
So the very first thing we understand that content marketing is purely related to sales. Though in a very subtle manner. Because people wants good content to read and enjoy, that what value adds to them. But not to sold any commodity blatantly. Content marketing helps in driving traffic. Means more leads, more subscribers, and results in more sales (MORE MONEY).
Content marketing is supported and promoted by the influencers
Now, every single Internet Marketing is into content marketing. The goal is to raise in ranking and grab attention, and yes, who does not want to touch the heights of success?
So let’s explore the manifold benefits of Content Marketing in any online marketing strategy.
First and foremost content marketing increases the visibility of your brand on the web. For each of your post Google is going to index and good quality pages secure the opportunity to rank for more search queries.
Content marketing helps in SEO optimization. But just adding up random keywords in your content is not going to work. Your content needs to be healthy and intelligent to feed the customer’s hunger. Strive to come up with relevant and apt keywords. The more quality you deliver, traffic will automatically increase.
Another benefit of content marketing is that you can integrate it with your other digital marketing strategies. It contributes in generating or increasing online sales. Social media has a great role to play in content marketing. As you are posting graphic designs, videos, blogs in your social platforms, you are doing both social media marketing and content marketing at the same time. Don’t limit yourself just to blogs and white papers. Act smart and be an active user of social media handles. Facebook, Twitter, Instagram, Pinterest – all these platforms are there to give your content marketing an impetus. Post and tweet value-added and interesting content on a regular basis.
Putting up quality content will grow the habit of reading of your target audience. Consistent delivery will keep the relationship intact. And ROR pays.
Quality content writing is essential for decision making. It spreads the knowledge about ongoing services and products and raises awareness among people.
Content marketing is one of the best ways to earn links. Content marketing is the way to establish your website, your brand; and as a trusted resource, you are building an authentic relationship with the customer. And when the customer is ready to make a call, your brand will be top of mind.
And the one benefit content marketing has that it is less expensive than traditional marketing channels. The optimized content generates significant organic traffic and establishes the better position for business. Content marketing is effective regardless of area and available for anyone in any industry.
While talking about the benefits, let us have some tricks on successful content marketing
– Your content should be a guide your customers
– Try to promote your content with a .com domain, as .com is treated as top-level domain
– Write contents elaborately. Aim for more than 1000 words. Short contents generally go unnoticed
– Mentions reference from influencers or quote them in your content marketing
– Custom contents attract more traffic
– Use design and text to grab attention
– Do not forget to put humor sometimes
So these are the tips and tools that would help you in successful content marketing. Do you have any other idea to share? Do you think we missed any point? Feel free to reach out to us and comment below.