There is an old saying, ‘Content is the king.’ But in today’s world of extensive digital marketing and fierce competition, this is not true in some way. Content is no more ‘only’ a king. Perhaps, it is much more than that. Perhaps it is not so. Whatever be the case, content is what drives people to make a decision, the decision to purchase your products or services. But, that content must be a viral one to make an impact in the people’s mind. In this article, we will discuss how you can create the ‘perfect’ content for your digital marketing purposes.
But before doing so, let’s just sum up what exactly a content does and how it helps a business:
Content creates a loyal Customer Base
What’s more important to a business than its customers? Nothing.
Good content helps your business establish a robust and faithful customer base. The equation is quite simple actually. If you manage to provide relevant and useful information via your content to your customers, they will invest their time to see your content and furthermore, spend a little more time on your website/social media page.
Trust Building factor
Providing good content for your customers helps in highlighting your brand. And if your brand is highlighted, your brand value increases. The customer starts trusting you and hence you, rather your brand develops an authority.
Get to know the needs of your customers
Social media or blog pages, where your contents are published, is the place your readers get the option of commenting and sharing their perspectives on a particular issue. Listen to your customers uninterrupted. This is the real advantage that let business owners know what exactly their customers are thinking about the brand, the services and more importantly about the business relationship. Accordingly, the marketers can shape their strategies or even the product itself!
Good content means better SEO
How good would it be if your company name appears in the first or second spot in a search engine result page? Good contents with relevant keywords can do wonders for your website or social media posts. For example, if you publish a blog on your website along with on your media pages, it will definitely bring positive SEO results.
Content adds value to your website and other relevant pages
Content matters a lot. However, people will not visit or stay at your website until and unless it is attractive or adds more value to their life. As a growth marketing professional if you choose to share organic posts in social media, along with drawing the notice of your audience it will raise your SEO ranking too.
You can also enrich your viewer’s knowledge more quickly by publishing infographics, videos
or social media graphics through your contents. And you already know that visual contents are 5x more appealing than text-only content in case of fetching viewers. Thus, more visitors lead to better ROI.
Now let’s find out what you need to do to get the ‘perfect’ content for yourself:
Before penning it down, sit with your team and decide what exactly do you want from the content? Determine the objectives you want to highlight and also brainstorm how the content will complement other departments such as marketing and sales.
Think about your Audience
Prepare your content keeping in mind your target audience/customers. Your content should appear appealing to them. While going through the content, make your target audience able to relate to it. Do you have an audience of a single category or multiple categories and segment? Try to get a better understanding of your clients and prospects of different demographics. Research, decide and then pen.
Use the ‘KISS’ ideology
No, this point has got nothing to do with affection. KISS stands for ‘Keep It Short and Simple.’ Most of the people who are reading your content online are either on the move or are in a hurry. So any content which is long and lengthy risks itself of not being read. So, keep your content brief and subjective.
Bring out the Human Interest angle.
We are no robots, right? We are humans, and humans have feelings. Everyone knows, yet most miss out on it. Add some emotion and humor to your content and see people flocking to your website and social media pages. A touch of sense makes people feel for you.
Do not employ one-way communication
Perhaps the last thing you would like to hear is people calling your content boring and ineffective. To avoid this, make your content interactive. How? Take the use of quizzes, riddles, provide expert opinions. People love these, and hence these will contribute to your content.
Give a chance of submitting feedback
You should always be open to facing the feedback of your target audience. You should allow them to share their opinions about your content. This will not only give you more perspectives to look through from but will also make you aware of what your customers are exactly looking for.
Employ Photographs and Videos
Visuals attract the eyes of the audience. Even if your content is not up to the mark, the use of strong visuals and compelling videos (which are relevant to your content of-course) can increase readership/viewership.
Make use of Interesting Headline
Yes, this is true. Like a book is judged by its cover, a content too gets noticed by readers if they have eye catchy headlines. In today’s busy world people don’t have much time to read each and every content available to them. Here your challenge lies. The more interesting and useful head headline you can mention will make readers bound to read your content. Headlines that raise inquisition or captivates readers’ eyes, get more views, likes, and comments.
Obviously, you can research and gather information about the topic you are creating a content upon. But that in no way means you should copy the information and add it your content. It’s like serving stale food on a new plate. People will not read what they have read earlier. On top of that, the search engines may not put your content in the first few pages, or even you may be penalized if you have copied content materials. So be original!
Creating viral content is no rocket science. On the other hand, it’s not that easy as well. You have to keep in mind the points mentioned above. If you do so, your content is surely going to do wonders for you!