According to Dr. Philip Kotler, marketing is “the science and art of exploring, creating and delivering value to satisfy needs of a target market at a profit.” Simply put, Marketing refers to the communication process employed by a particular...
Any company, be it a start-up or a multinational corporation, must go for branding in today’s world for higher competition and infinite replacements. But how does a brand ‘promote’ itself? For that, we need to understand what market means...