Since last few years, the use of graphics have been raised immensely in content marketing. It can be said that textual articles are been stumped by graphical articles. And graphic actually adds color to your content. It is important to make the content captivating so to retain the reader into the content. Present audience/readers live in the age of visual content. More prominently the young audience love to communicate through snaps, graphics, online images, etc. And language is becoming “Visual Language”. That’s the reason that social media is growing so fast.
Coming out of simple charts and bar graphs one can make an appealing article by enhancing it with customized data visualization. It is obvious that graphics are grabbing world wide attention. And people have more choices to express their thoughts through visual media than only by text. Experts say that visual content catches human eyes faster than text content and its impression remains in the brain for a longer time. So, it is highly recommended not to lose the opportunity of using graphics or visual content in your posts to attract more traffic.
You can try out this trick with any of your old blog. It’s like old wine in the new bottle. Any blog that you had published 5 years back in text only, give it to a creative design agency and ask them to transform it to a stunning graphic. Now, post it again and get surprised with the hit result!
Well, consider these behind the reason –
- Facts narrated with graphics or images are more likely to browse.
- New visitors will amaze knowing the facts that are easily described.
- 45% of people respond to colorful images.
- The visual assets (photo, illustration, infographic, video, PPT etc.) are core elements of content success.
- Social media posts accompanied by images have the highest engagement than other posts.
As per experts relevant image paired with information attracts more viewers. Content elements like statistics, time frame and references designed with visual elements like color coding, reference icons, and graphics convey information clearly, and still in creative way. A little makeup of the content makes it more beautiful to spread around. Articles with apposite images catch 85% attention than the nongraphical contents.
So what you are waiting for! Take your great topic, write the content, add some graphics and post it across. Isn’t it sound simple? Just let me give you this small advice that you should take utmost care while using images in your articles. Excessive and unnecessary use of images may damage your submission. Do not forget to apply the basic principles of design and keep the tips in mind. Hope you will have no problem telling your story through the visual composition of graphics.
Best of Luck for your new starting and look forward to hear your experience.