How much do you spend on Social Media Marketing, weekly or monthly?
In the context of marketing, Social Media has a greater and irreversible impression. So to be honest, it’s worthy to spend on Social Media Marketing. However, the budget varies for sure. There are companies who spend millions on Social Media marketing, whereas others who have $1000 as their SMM budget!
Being the fundamental element for devising an online marketing strategy, Social Media giants like- LinkedIn, Facebook, Twitter and Instagram today, have the most business prospects. It has the ability to connect with the customers and prospects (mainly the millennials), apprehend their requirements and finally convert them.
So, to get a significant result from Social Media Marketing, it is feasible to manage with a pocket-friendly budget. Let’s see some tricky yet useful ways that you may consider as an ‘affordable’ Social Media Marketing.
Content marketing is one of the best and organic ways to get noticed in social media. Even it is better to customize your content posts through Infographics or Social Media graphics. Infographics are helpful to present your business thoughts in a comprehensible graphical way and contribute at least 3%-5% in your ROI. Many design agencies will take up the responsibility to curate content for your brand just for a few dollars, and they will come up with both an engaging content and an attention grabbing graphic design for you.
Video is another great choice to do Social Media Marketing modestly. Creating videos for your Twitter and Facebook page is going to give you good publicity, that too at a free cost!
Plan your monthly budget for customized ads
For better positioning of your brand online, you need to plan your online ads around Social Media.
You can choose from a wide variety of ad prospects such as Facebook ad, Twitter Ad or Google Ads to name a few. The advantages of those ads are that you can trace the performance of the ads or the actions taken by visitors through analytics.
Remember to use the correct Image size! Too small or large pictures can harm the effectiveness of your ad.
Photo based campaigns
Yes! Photo based campaigns like Instagram is no longer just a personal pictures sharing app. It is extensively used for business purposes.
Via Instagram, you can spread your photo posts to a greater audience and generate a certain opinion for your business.The best thing is Instagram doesn’t charge you for placing a photo or video post. Get a lot for absolutely at no cost.
Connect with the Influencers
Through social media, you can influence buyer’s decision, if you are having troubles to carve out a market for yourself, connect to those who have already done it. All your friends or group members are not your target audience. You need to define communicating with whom you can get a proper response.
Connecting with influencers can help you boost your brand and ideas.
Everyone needs a little help in developing their reputation and credibility at the beginning.
Webinars are helpful
If you want to make a big impact with social media, boost your web presence with online webinars and social media events.
Facebook “Go Live” is similar to a webinar and a better way to stay in touch with followers and the people you care about. Via “go live,” anytime you can announce and update people on what you are doing within your business or other events.
However, do not always focus on selling products, building relationship is necessary too.
You can’t just ignore Youtube
Remember Youtube is not a popular video streaming site. It receives millions of visitors every day. Owned by Google, putting the right keywords in your video can take you to the top of the powerful search engine.
Social Media has become a revolution. Since its inception, developing brand strategies and marketing strategies have taken a new route. Social Media provides you the scope to connect with the world and to extend your reach. But to fully utilize the medium for the betterment of your brand, follow the above steps.
However, when it comes to the basic element “marketing,” budget has always been there. You need to keep track of how much you are going to spend. So, keep up with your accounting and spend accordingly.