To avoid a nosedive in business, it is necessary to be in trend. For that business owners need to understand the trends and view distribution analyses of page views, user engagement, mouse moves, and clicks/taps. To get into what the customers are after, one need to work hard. But how do you know that your site is working fine? Are the website’s set objectives met? Or if the customers or the page visitors are connecting in the right manner?
Being a site owner, you can get the answers to these questions and plan necessary steps by running an analytic platform and help to grow your business.
Every business can be benefited by understanding its customers, performing its operations, and making its decisions. Business analytic techniques and technologies are highly developed and are very helpful to the modern business organizations to deal with massive amounts of data and customer behavior. With these analytics results, you can optimize your proposed courses of action.
Benefits of Business Analytics
The most commonly asked question by business owners is: Are Business Analytics functional for a company?
The simple answer to this question is – the highly developed artificial intelligence and techniques of analytics provide the statistics that are connected with business insight and data. Analytics techniques are good enough to mine information what may not available through any other means. If you’re a site owner without having business analytics, you are missing out the great scope of growing your business.
Let’s check how analytics work-
- Business Analytics are keyword sensitive. By running the analytics, you can dig into your organic search traffic to see which phrases are more potent in helping people to find your Web site.
- Getting the understanding of keywords from Analytics, you can grasp your customer’s thought process better. And as you know better your customers, you can provide them more with what they search for.
- Analytics provide a range of statistics on social network activities to track social ROI. These reports would help to formulate strategies with which you can accomplish your social media target.
- Analytics are much helpful in showing the result how your site pages are performing, and where your visitors are being redirected to, once they visit your site. From the analytic result, if you can see that visitors are not going deeper into your site by taking any action, you can rearrange or renovate your pages to achieve your goal.
Business analytics are in practice for a quite good time and increasing awareness among people as growth hacking tool. While there are divergent opinions about growth hacking tools, analytics expedite the rate when applied correctly. There are wide ranges of analytical tools that can help marketers to grow with a tremendous advantage. You can check the mentioned list and find out your suitable growth hack –
Track visitors to your site with Google Analytics.
After implementing Google Analytics within a few hours, you’ll get access to complete analysis of your site. You can get an overview of your stats for traffic, goal completions, and other metrics of your choice all in one place. With the use of Advanced Segments, you can check the custom segment you want to view. By selecting Visitors menu you can get the correct information of the location demographics of your visitors. It would help you to determine where your best visitors are located.
Thus, you can focus on a location-specific goal, and it would be easier for you to achieve conversion rates in particular regions.
Clicktale is such a tool that fully supports any environment.
Clicktale is different from other traditional web analytics. It will tell you everything your visitors are doing on those web pages using playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports. Clicktale’s Path Analytics brings better experiences to market faster and helps attain amazing results by quantifying the impact of visitor behaviors and uncovering paths leading to success.
With two-way integrations, leverage existing data sets or segments you’ve already set up in your analytics tool to gain deeper insights into visitor usability and in-page behavior. Conduct proactive top-down analyses to maximize revenues from different segments. Discover what visitors from marketing campaigns are looking for, and then boost conversion rates for landing pages, forms, and shopping carts.
The most advanced analytics for mobile and web.
KISSmetrics is built to optimize growth. Track, analyze and optimize your growth cycle with KISSmetrics.
KISSmetrics offers the advantages of a marketing funnel. KISSmetrics technology tracks every person on your site. This means you can see each individual in every step of your funnel. Using a funnel report you can see where people are dropping off in the path to conversion and can plan accordingly.
KISSmetrics analytic functionalities provide not only the monitoring of the source of traffic but focus on the various activities that occur once they are on the site.
With Clkim, it is time to say goodbye to placing pixels on landing pages, websites, etc. By using Clkim analytics technology you can easily build custom lists of those who have clicked on your short links. With Clkim, you can extract more value from the links you have shared online, social, SMS or email.
Bounce Exchange / BounceX
Bounce Exchange is one of the most comprising analytical tool that analyses visitors’ footprints and enhances conversion rate too.
Bounce Exchange works as the blueprint for behavioral marketing, marketer’s map to the digital goldmine, marketer’s guide to behavioral email. It can be said as the perfect anatomy of a landing page.
Moreover, with A/B testing features it allows you to examine the efficacy of your call to action.
Through analytics you can come to know what your visitors are checking in your website, but Qualaroo tells you the reason why your visitors are taking or not taking any action. Qualaroo surveys and uncovers customer insights that lead to better business results. Qualaroo is very efficient in providing the thorough understanding of customer behavior.
This is a list of some effective and potential analytics, among much other such analytics tool. You can avail the opportunities by reviewing your business performance and connecting processes. Gather more information on the analytics techniques and choose the one that suits your need.