Infographics- Information through graphics. A constructive and powerful medium for expressing complex information, marketing, branding and so on. Over the last decade, Infographics have become an increasing trend. Infographics makes things visually more appealing, attractive, keeps the visitors engaged and conveys the information in very less time.
As Jeff Bullas says, ”SUCCESS ONLINE STARTS WITH GETTING WEB TRAFFIC.” It proves contents published in the web are more attractive, engaging and trust building at the same time. Once your audience is attracted to your content, your job is half done. An infographic, answering about a product’s details is the best thing to a consumer. Once they find it interesting and serving their needs, they start circulating it among their groups, social media and wherever possible . Here lies the chance for it to go viral. Infographics are not only meant for the product users to keep them up to date, but have also seen improved conversion rates and engagement across the board.
Create your Infographics customer focused
You could be brilliant in your services. But are you equally brilliant in marketing your services too? Have you ever thought that your marketing strategy needs much more attention? Include infographics in your marketing strategy, and that can take you to the people who may not even need your services. The visual impact of an Infographic will help viewers to get a clear understanding of the services. Moreover, an amazingly designed Infographic would also impress them to share it on their network, owing to its uniqueness.
Critical data in a simple way
Critical numerical and tedious data are hard to digest and remember. But a well designed infographic can drive a ton of traffic. The graphs, the icons, the line drawings in an Infographic are very helpful in getting into the subject matter and makes the audience easily catch the synopsis.
Shareability is the vital point of an Infographic
Infographics are created keeping the target audience in mind. Posting an infographic in your circle is just the starting of the journey and the rest you can leave onto your fan followers. Due to its easy access and visually appealing style, people like to share it like nothing. Viewers can grab the information with less effort and in a easy way. Hence, people find it, giving them pleasure along with its knowledge and utility. Thus your message reaches to a wider range and increases the chance to visit your page and prospective clients into customers.
Useful to SEO and Digital Marketing
Currently, Infographics is the most popular medium to present one’s content. Also, infographics is one of the most constructive digital marketing tools. 35% view increases when contents are presented through compelling graphics, as visuals create impact in brain 70 times faster than plain text. And text with images inclines people to believe what they read. Higher the click rates, higher are the chances of getting the search engines push up your article.
Infographic is one of the best e-mail marketing campaign too
An Infographic is a manifest of the products or the services that you are promoting. Including Infographics in the e-mail marketing campaign, can double the effectiveness and click through rates can rise up to 80%. This would lead your campaign to get the highest return.
Anyone can use Infographic offline or online for marketing activities. But make sure to take the help of professionals to visualize whatever your mind envisions, and get a successful Infographic designed for you.
Make your Decision
Having read through each of the steps above, you should now have a good idea on what it takes to create an infographic design that presents well. If you’d like to have a high-quality infographic designed, that you can be proud of, be sure to contact our design team today. Thinking ahead in terms of trends and time. We aim to create designs which will remain unique and iconic, in other words – timeless designs. You want it, we’ll give it to you. Get in touch now!