In this fast moving and highly competitive business environment, everyone is trying their best to win the race. Brainstorming ideas, new growth hacking tactics, and dynamic marketing strategies are evolving day by day. Whatever be the theories and implementations, all are targeted to one single point – the customers. Now, the matter of fact is that customers’ mindset is also changing and they are adopting new strategies to choose a brand as well.
So, needless to say, that only customer centric marketing strategy can take you closer to your customers’ heart. Everyone thinks that they are customer centric and their each marketing approach is meant for the customers only. But, somehow there remains a gap between you and your customers and someone steals the march.
Let’s discuss what real customer-centric marketing strategy is:
Customer-centric marketing strategy is something that gives entire value to the customers, their valuable time, their liking and disliking, and their concerns. Most of the marketing strategies are focused on delivering information about a particular set of products or services.
Now, ask yourself two questions. Do your marketing strategy is entirely customer-centric? Do you think from the customers’ end before planning your marketing strategy?
Let’s have a look at the strategies that will make you completely customer-centric:
Know Your Customers:
Knowing your customers is the best approach to start. You can make your marketing strategy customer centric only when you know your customers well. To accumulate information about the current mental status of your target customers you can do the following:
- Conduct a market research and survey.
- Analyze your past experiences with your customers.
- Scrutinize your competitors’ marketing strategies.
After gathering all the information and statistics, you need to find out which area needs to be improved and on which area you need to focus more. Then plan your strategies accordingly.
Value Your Customers’ Time:
Today, people are too busy to read long descriptions and marketing brochures only to know about your product. If you want to catch them, you need to be very smart in describing your products and services in a very short span of time and also in a fascinating way.
If your ad takes almost no time to explain your products and services, then only people will take interest to have a look at it. This approach will show your utmost professionalism towards your customers, and your target audience will start trusting your professional attire. They will try to know more about you because everyone knows only professional organizations deliver quality service.
Various marketing tools are available in the market to do this effectively. Let’s have a look at these:
- Short ads with catchy content and engaging graphics.
- A professionally crafted storytelling infographics.
- Explainer videos with the smart screenplay and perfect product pitch.
Give Your Customers a Smooth Experience:
Take every necessary action so that they can have a smooth experience with you. Start with your website first. Make the navigation of your website easy and user-friendly. Keep an eye on your website to detect and resolve any error if it occurs. You can use latest cutting edge technologies to make it happen. Live chat option is also a great tool to increase engagement rate and to provide a smooth user experience.
Make their experience more seamless in your entire work procedure. The customers should not face any complexity in buying your products or services. You must not forget about giving an excellent and unwrinkled after purchase services.
Value Your Customers’ Words:
Customer service skill matters. We all know one phrase – “Customer is always right.” If you are doubtful about it, perhaps you are not on the right track. Let’s go deep into the matter. You have already faced many types of customers. Some of them keep faith in you and listen to you without any question. Some of them are doubtful about your every step and cross you whenever you go to the next level. Some tricky ones always want you to do what they want and never listen to you.
The third type of customers are tough to handle. They may make you feel annoyed and frustrated. But the good thing with these type of customers is that they also know that they are making you frustrated. If you can handle the frustration and make them satisfied, they will become your biggest fan and brand ambassadors.
Make Your Customers Feel Special:
You need to focus on winning loyal customers. Loyalty comes with love for your brand. If you love your customers, they will love you back. The truth is that 65% of the customers stay loyal to a brand from which they feel the touch of love and care.
You can practice the following to win loyal customers:
- Take utmost care even in trivial matters.
- Take prompt action when any issue occurs.
- Give promotional offers and discounts.
- Give surprise gifts to your valuable customers.
- Give your loyal customers a reason to be enviable by others.
Once your customers get that honest love and care from you, they will never think of leaving you.