Are you a fan of infographics? But worried about the design cost? What should you ask the designer before starting with your next infographic project?
Creating a good quality infographic requires a lot of effort. It’s not just wrapping a ton of data and statistics around a given premise. Many factors impact the cost of an infographic. Let’s do a check –
While planning for an infographic, the first step is selecting the designer. Keep in mind that there is a difference between a design agency and a freelance designer. Creating an original infographic is not a one man’s job. The process includes collecting and optimizing the data, interpreting the visualization, using of techniques and finally designing it. From this perspective, a team has expertise in each of the said fields. Whereas a freelancer may be expert in only one or two fields and may not be brilliant in others to give the best output as you desire.
Moreover, an agency has a cost of establishment, and a freelancer doesn’t.
After selecting the designer, you need to proceed with the content of the infographic. Describe your project to the designer. Most of the design agencies have their own content writing team. So once you brief them about your purpose and your target audience, they can come up with the appropriate content for you. If needed, you can get 2/3 rounds of edits on the content before final proceeding. A freelancer can also do the same job for you.
However, if you can provide the designer with the final content of the infographic, the cost would come down.
This is the most vital part of making an infographic. As much as the size increases, the cost would be higher. Try to keep your content to the point. Unnecessary elaboration of information will take much time and space to illustrate and consequently involve higher price.
Also, too much information would make the infographic needlessly complicated.
The more fun and infotainment (an amalgamation of ‘information’ and ‘entertainment’) you add to your infographic, you would get better response and the same time cost too 🙂
The cost of infographic largely depends on the style. You need to check how many unique graphical illustrations and images are used in the infographic. Illustration techniques and typography make an infographic accurate and inspiring. The high-quality illustration gives a certain level to the infographic. The style of the infographic makes it a truly customized design and acts as the best support to increase your fan following. However, if you are not passionate enough about your presentation, you can satisfy yourself with the minimum icon, charts, and graphs that fit into your budget.
Infographics are incredible, but getting them created is an excellent way to go. You can get an infographic at $10 (from certain online platform) and at $10,000 as well. But if you actually want an infographic that will communicate your idea and become a source of information for people, you have to choose an expert designer. But nonetheless, some cost-effective ways will allow you to save cost in a significant way-
– If you are in regular need of infographics, make an agreement with the designer for a fixed cost.
– Try to write content yourself
– Ask the designer to provide the source files (.ai or .psd) files so that you can make the small edits when needed. The designer may charge you for repeated edits.
– In the case of simple infographics, you can try out with free infographic making tools that are easily available on the web.
With so many advantages and disadvantages, still having an infographic to publish is amazing. Choose your designer and start designing all the infographic design files immediately.
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