You may be surprised to know that what you are buying and what a brand is selling is very different! Take the example of BMW. To a consumer, BMW is just a car which offers comfort and security. But...
A good headline can double your readership and also your followers. We bring you some really useful insights about a good headline! ‘Don’t judge a book by its cover’- how often do you hear this? Quite often right? While...
According to Dr. Philip Kotler, marketing is “the science and art of exploring, creating and delivering value to satisfy needs of a target market at a profit.” Simply put, Marketing refers to the communication process employed by a particular...
With 25 million small business pages and more than 1.23 billion monthly users, Facebook is a great platform for connecting with your target audience. The reason? Facebook has more than 2 billion monthly active users as of June 2017....
Infographic, in the world of business, is defined as “A Window of Opportunity.” Success needs exposure. Business has many ups and downs. So, you need to decide what you want to show and what you want to hide. And...
There is an old saying, ‘Content is the king.’ But in today’s world of extensive digital marketing and fierce competition, this is not true in some way. Content is no more ‘only’ a king. Perhaps, it is much more...
Any company, be it a start-up or a multinational corporation, must go for branding in today’s world for higher competition and infinite replacements. But how does a brand ‘promote’ itself? For that, we need to understand what market means...
In this fast moving and highly competitive business environment, everyone is trying their best to win the race. Brainstorming ideas, new growth hacking tactics, and dynamic marketing strategies are evolving day by day. Whatever be the theories and implementations,...
If you are a start-up or a small business owner, social media is the right place to create connections and increase Leads and sales. Twitter is one of the most important parts of sales process is to know the...
Every picture says something; they say what you want to show your audience. But in case of an infographic, ‘content‘ is not the only factor that matters and draws the attention of the viewers. An Infographic is a clever...