While your job concerns and is targeted towards readers, you must craft your content in such a way that appeals to both Reason & Emotion. You need to make your readers feel again and again that you care for them. Your mission is to make your readers believe for the weight of your words and for the power of your statements. And to achieve this status your content index needs to be contagious.
Have you noticed that some content spread like wildfire across the internet? Most of the time this happens because of the attractive topic that people are passionate about., and sometimes the quality of the content makes it popular. Though it is tough, let’s try to focus what can make your content contagious.
Nature of Content
Whether you believe or not positive contents are more viral than negative contents. People love to be optimistic. Whenever a single ray of hope is seen, they want to grab it! The statement that gives a positive impression, people read it, talk about it and share it in public. So, even if you have some negative thought to share, try to present it in the wrapper of positivity. For instance, if you do not like the graphic of any particular promotion and do not want to publish it, rather than just to say ‘NO’ to the designer, ask him to show you few more smart examples to choose from!
Put some Emotion
Emotion evoking content (whether positive or negative) goes more viral than content that does not contain any emotion. While going through any content, it generates some kind of feeling – awe, anger, anxiety, or anything related to the fear of loss; people express their feeling by discussing it, and naturally, it gets the hype.
Simple and Useful
Marketers are struggling to make their content ‘unique,’ however, as per Rand Fishkin, content writers should concentrate on catering the quality content in a simple manner that is useful to the readers. If you can give your readers what truth is and your audience can implement it in their lives, there is nothing more ‘useful’ and ‘unique’ than that. Useful and inspirational content would bring more traffic to your website.
Follow the Inner Motion
Instead of following the trend, listen to your heart. Do not just write for the sake of writing, feed your readers with the information in a storytelling way. Give the readers a reason to read you and share your words. Guide them to the information point to point. Going with the subject matter, consider some humor in writing, it helps to build a relationship with the reader.
People love to get engaged in elements that create suspense, sensation or surprise. Like people feel interested in “News Flash” or “Breaking News,” they lung for the whole story. So, use some contrast in your writing, ask questions…. answer of what you can reveal at the end. Twist at the outcome of your content will move your readers from the expected result. These things consider a content to go viral and most conversing.
You should know what you are writing about, do your homework before starting your content. Because ‘Originality’ matters. Once you have selected the topic to write, spend some time to gather the actual information on it. Originality and sophistication will surely take your content to a different height. Also copying content from others may lead you to get warnings from Google and fall in SEO ranking.
In this internet marketing era, readers are very much present in social media. So, post your content regularly on the web. Armed with the social networking sites, you can spread your content like a wildfire. Ask your circle to share and endorse, more the content is shared, the public will more likely imitate it. Also, social proof indicates the authenticity of the content.
Keep your content easier for the eyes. Use fonts and sizes that are easy to read. Make shorter paragraphs for better understanding. Also, with bullet points, you can break the monotony of long paragraphs and draw the readers’ attention towards the important information. Uses of stats in any content, make it more attractive to the reader. If your content has numbers and percentages, more than 50% readers will plunge into that section first.
Since the rise of visual content people are fans of it. So sometimes you can convert your text content into visual content. Or can present a portion of your content visually. With visuals, colors, and use of typography you can make your content more understandable to the readers. See below-
The states that are presented through visuals, if simply put up as text; will appear dull and merely anyone will be interested in checking in. So accepting the prolificacy of visuals, start its frequent use in your content and see the result.
Before ending, we must say whatever the whole content is, it needs to be headed by a powerful title. If the title is not attention drawing, no one will look into it. Because, before going into the deep of the context and content, people want to get an idea what they are going to obtain spending their valuable time on the content.
Hope after going through the points you will definitely try these out. However, this is guaranteed- the tips will work. Feel free to comment in the comments section and leave your message to make contents more contagious.