Today, marketing mainly evolves around online marketing. Companies are more concerned to pull out all the attention through online marketing. Via online marketing, you can reach to the greater market area and more major source of consumers.
Online marketing or digital marketing is an enjoyable experience that has many advantages and smart insights. Furthermore, online marketing is a multi-faceted pursuit that can streamline your marketing process in order to manage a many-tiered marketing campaign. In this growth hacking process, Online Marketing Tools work as boosters, and you must add them to your browser’s bookmarks for quick & easy access. Though some of them are paid tools, do not hesitate to explore them.
1. InfusionSoft
InfusionSoft modernizes your way of marketing. You can use Infusionsoft to automate your small business sales and marketing, combining your CRM, email marketing, lead capture, and e-commerce in one place. It’s a powerful tool; its features are insanely effective for your marketing campaigns.
Although Infusionsoft is a private company and hence incurs some costs, its powerful tool helps you to a great extent. The best feature of InfusionSoft is automation features. Once you are savvy with the system and set up, it’s pretty flawless to operate. Also, with its high deliverability rates and ability to scale, you need not look behind for your online marketing strive.
2. MailChimp
MailChimp provides marketing automation for e-commerce businesses. With Mailchimp it is easier to send beautiful emails, connect your e-commerce store, advertise, and build your brand. You can also create Instagram Ads in your MailChimp account and unlock the power of your list to find new customers and sell more.
MailChimp offers both free and paid versions. This marketing technology is used by more than 80% of B2B and B2C companies. It is such a tool you should implement in marketing strategy from day one. Since 2001 Mailchimp has more than 12 million customers and is considered as one of the top email marketing providers in the world. Though there are alternatives, this cool tool remains as one of the best.
3. Unbounce
Unbounce can build landing pages fast & raises the chance to get more conversions. Unbounce also builds custom landing pages more quickly for any campaign, and thus reduces the turnaround time and convert more of your website traffic. Using overlays to increase customer base page visit.
Unbounce supports you with the features like- Drag & Drop Any Element (customizes all your page elements with just a few clicks without knowing any coding skills), Match Your Branding (helps you to stay on-brand while still designing for conversion), 100% Mobile Responsive (views can easily toggle between mobile and desktop to ensure your pages look great on any device), Drive Conversions With Overlays (Uncover opportunities to drive sales and capture leads by placing targeted overlays on any landing page, web page or online store.), Works With WordPress (no DNS record or CNAME setup is required, just install the plugin and start publishing in one click) Dynamic Text Replacement (DTR swaps out the selected keywords to maintain the consistent relevance and boosts your AdWords Quality Score, and increases conversions). It is a paid tool having 30 days free trial offer and then starts with $79/Month.
4. Google Alerts
Google Alerts is a service that provides search engine results, based on criteria provided by you, and delivers the results to your e-mail account. This is a great time-saving tool for reputation management and brand monitoring. Being an owner of an active organization, you do not have time to keep a close watch on all those social networks, media websites, blogs, discussion groups, etc. Setting up a few keys of Google Alerts can derive you the whole lot of information in an easier way. You can use Google Alerts in many other countless ways like- detect plagiarism, find donors, keep up with your members and supporters, learn about other organizations in your field, follow breaking news on hot topics around your cause, your kids activity, your online content’s popularity or your competition. You can also use it to keep up to date with new advancements, celebrity gossip or current trends.
5. Open Site Explorer
Open Site Explorer is used to identify link building opportunities. OSE (Open Site Explorer) is a Mozscape index-powered workhorse and marketers all over the world use OSE to research backlinks, identify top pages, view social activity, and analyze anchor text. OSE strengthens building your Domain Authority by understanding your link profile and that of your competitors. It is one of the quickest wins in every SEO campaign is to copy and paste your competitor’s URL into OSE and find all the sites that are linking to them but not linking to you.
With Moz Spam Analysis you can now identify, analyze and protect yourself from spammy sites.
6. Trello
Trello is infinitely flexible and incredibly easy to use. It is an Android Apps, and you can find it on Google Play for free. Trello keeps track of everything, gives you a perspective on all your projects, at work and home. Whether it’s managing a team, writing an epic screenplay, or just making a grocery list.
Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way. Those who are new to content marketing can share their contents on Trello before publishing them so that the team can review the same and can contribute to strengthen the piece. As well, you can use it like another social media platform; you can dive into the details by adding comments, attachments, and more directly to Trello cards. No matter whether you are- on vacation or in work, Trello stays in sync across all of your devices, you can get collaborate with your team from anywhere. A basic service of Trello is provided for free of charge, although a Business Class paid-for service was launched in 2013.
7. Hootsuite
Hootsuite is where you can manage all your social media in one place. Hootsuite can connect you with your customers in faster, smarter and safer manner by operating from a single dashboard. Hootsuite’s real-time analytics let you spot trends as they develop and drill down for insights on how your social content is performing. It allows you to schedule your social media posts in advance along with other important features like-
- Identifying influencers for your business and leads for your sales team.
- Single reply through the dashboard without visiting each individual platform
- Templet responses are as added advantage
Social media marketing is no more difficult with Hootsuite. There is hardly any more tool that can beat Hootsuite.
8. Google Analytics
With Google Analytics you can track visitors to your site. After implementing Google Analytics within a few hours, you’ll get access to complete analysis of your site. You can get an overview of your stats for traffic, goal completions, and other metrics of your choice all in one place. With the use of Advanced Segments, you can check the custom segment you want to view. By selecting Visitors menu, you can get the correct information of the location demographics of your visitors. It would help you to determine where your best visitors are located.
Thus, you can focus on a location-specific goal, and it would be easier for you to achieve conversion rates in particular regions. Google Analytics is not such a tool that you can ignore.
9. KISSmetrics
KISSmetrics is built to optimize growth. Track, analyze and optimize your growth cycle with KISSmetrics. It’s tagline- Get, keep and grow more customers, describes it in actual.
KISSmetrics analytics directly reports you what’s working and what’s not, across all campaigns, mobile, and web. It offers the advantages of a marketing funnel. KISSmetrics technology tracks every person on your site. This means you can see each individual in every step of your funnel. Using a funnel report you can see where people are dropping off in the path to conversion and can plan accordingly. The analytic functionalities provide not only the monitoring of the source of traffic but also focus on the various activities that occur once they are on the site.
10. HubSpot
HubSpot is a developer and marketer of software products for inbound marketing and sales. The platform helps companies attract visitors, convert leads, and close customers.
With Hubspot CRM services you can manage your pipeline and speed up your sales team for free, forever. The CRM system tracks customer interactions automatically – whether they’re in an email, across social media, or on a call. Its marketing software can get you a demo how you can be even more successful with your marketing. You can sync your Gmail or Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. The attractive Hubspot features are –
- Send Personalized Sequences
- Create and Measure Email Templates
- Get Real-Time Notifications
- Enrich Contact Records Automatically
- Place Calls From Inside the CRM
- Book More Meetings
With a limited capacity, you can explore a free version of HubSpot Sales’ tools and can enjoy the full use for a monthly fee.
Now the variety of products are at your fingertips, check out with the insights with free versions, go for the paid versions that affect your marketing and your company’s growth.
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